MAI, Huiying; PENG, Xinyu; ZHAO, Geyi. Virtual Marketing of the Entertainment Industry in the Information Age: Building and Promotion of IPs—A Case Study of Luo Tianyi. BCP Business & Management, [S. l.], v. 42, p. 108–114, 2023. DOI: 10.54691/bcpbm.v42i.4568. Disponível em: https://bcpublication.org/index.php/BM/article/view/4568. Acesso em: 28 apr. 2026.