ZHANG, Wen. Path Analysis of KOL Marketing and its influence on consumers’ purchase decisions: Taking the Beauty Make-Up Blogger on Tiktok as an Example. BCP Business & Management, [S. l.], v. 42, p. 129–135, 2023. DOI: 10.54691/bcpbm.v42i.4571. Disponível em: https://bcpublication.org/index.php/BM/article/view/4571. Acesso em: 20 aug. 2026.