LIU, Chang. A Study on the Impact of KOL Live Marketing on Consumers’ Willingness to Purchase Casual Foods. BCP Business & Management, [S. l.], v. 42, p. 148–155, 2023. DOI: 10.54691/bcpbm.v42i.4574. Disponível em: https://bcpublication.org/index.php/BM/article/view/4574. Acesso em: 16 apr. 2026.