GUAN, Zhengyang. Studies on KFC’s Online Promotion in China. BCP Business & Management, [S. l.], v. 42, p. 233–238, 2023. DOI: 10.54691/bcpbm.v42i.4587. Disponível em: https://bcpublication.org/index.php/BM/article/view/4587. Acesso em: 24 jun. 2026.