KE, Lina. Using Marketing Mix Theory and SWOT to Analyze the Marketing Strategy of Coconut Know. BCP Business & Management, [S. l.], v. 43, p. 81–89, 2023. DOI: 10.54691/bcpbm.v43i.4625. Disponível em: https://bcpublication.org/index.php/BM/article/view/4625. Acesso em: 24 jun. 2026.