HUANG, Xiaoyu. Analysis of Young Girls’ Eagerness to Spend for Disney Virtual Characters Based on Marketing Mix Theory. BCP Business & Management, [S. l.], v. 43, p. 90–95, 2023. DOI: 10.54691/bcpbm.v43i.4626. Disponível em: https://bcpublication.org/index.php/BM/article/view/4626. Acesso em: 28 aug. 2026.