XU, Jingzhi. Livestream Marketing Strategy: Tactics of Chinese Top Influencer Austin Li. BCP Business & Management, [S. l.], v. 43, p. 181–186, 2023. DOI: 10.54691/bcpbm.v43i.4637. Disponível em: https://bcpublication.org/index.php/BM/article/view/4637. Acesso em: 15 may. 2026.