LIU, Yuanmei. Exploring The Marketing Strategy of SIMPLE LOVE Yogurt Based on 4I Theory. BCP Business & Management, [S. l.], v. 43, p. 207–218, 2023. DOI: 10.54691/bcpbm.v43i.4641. Disponível em: https://bcpublication.org/index.php/BM/article/view/4641. Acesso em: 27 aug. 2026.