XIE, Linshan. Using SWOT Analysis to Explore the Element That In-Game Advertising Affect People’s Purchase Intention. BCP Business & Management, [S. l.], v. 43, p. 219–225, 2023. DOI: 10.54691/bcpbm.v43i.4642. Disponível em: https://bcpublication.org/index.php/BM/article/view/4642. Acesso em: 27 jun. 2026.