ZHAO, Jiawen. The Effectiveness of Live-Streaming Influencers on Consumers: A Case Study in Douyin. BCP Business & Management, [S. l.], v. 43, p. 366–372, 2023. DOI: 10.54691/bcpbm.v43i.4662. Disponível em: https://bcpublication.org/index.php/BM/article/view/4662. Acesso em: 27 aug. 2026.