Hu, Hao, Chun Liu, and Zihuan Xu. “Research on the Influence of Different Advertising Modes on Consumers’ Purchase Intention——Take Bilibili, WeChat and TikTok for Example”. BCP Business & Management 31 (November 5, 2022): 152–159. Accessed June 24, 2026. https://bcpublication.org/index.php/BM/article/view/2550.