Cheng Y, Duan Z, Hou Y, Su X. A Study of Pinduoduo’s Strategy to Transform its Brand Image after Capturing the Sunken Market. BCPBM [Internet]. 2022 Dec. 14 [cited 2026 May 30];34:819-30. Available from: https://bcpublication.org/index.php/BM/article/view/3101