1.
Mai H, Peng X, Zhao G. Virtual Marketing of the Entertainment Industry in the Information Age: Building and Promotion of IPs—A Case Study of Luo Tianyi. BCPBM [Internet]. 2023 Mar. 20 [cited 2026 Sep. 9];42:108-14. Available from: https://bcpublication.org/index.php/BM/article/view/4568