<p style="margin: 0px; text-align: left; color: #666666; text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: #ffffff; text-size-adjust: 100%; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">BCP Business & Management is an Open Access, peer-reviewed conference series, aims to publish proceedings from conferences on the theories and methods in fields of Business & Management. Proceedings are published under the scientific responsibility of the conference editors.
Research on the Construction and Validity of Stock Market Investor Sentiment Index based on Stock Bar Comments
In the present day, the internet has become the primary place for many retail investors in China to invest, and stock forums are often the primary choice for investors to exchange and discuss. According to behavioural finance, irrational investor decisions are often the source of instability in the stock market. Therefore, the study of investor sentiment has significant implications for the optimisation of investor decisions, the design of market surveillance mechanisms and the study of behavioural finance theory. This paper combines empirical research as well as theoretical analysis, a comprehensive analysis of the raw data extracted based on Eastern Fortune stock bar comments to establish the corresponding sentiment index, and will also give an analysis and conclusion on the validity verification of the sentiment index. The research includes the following two parts: (1) Using text mining and web crawlers, text-based data and numerical data are extracted, and data mining is completed after comprehensive analysis and screening, and text sentiment analysis is used to complete the establishment of the sentiment index for investors. (2) The full-day, trading day and overnight investor sentiment indices were compared with the SSE Composite Stock Index as the research object through correlation analysis with the mainstream six sentiment proxy variables to prove their significant correlation, and then the KNN regression based on simulated annealing and the LightGBM regression model based on genetic algorithm were used to verify the prediction of investor sentiment on the stock price movement of the SSE Composite Index respectively The empirical validity of the regression models is verified.In the end, this article will propose tailored policy optimization suggestions for both investors and market regulatory agencies, in accordance with the results of the analysis.
Stock market; Investor sentiment; Data mining; Text sentiment analysis; Validity analysis
Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
Exploring the Cultural Inheritance and Innovation of "Intangible Cultural Heritage +" in the Perspective of the Experience Economy
The experience economy is the fourth economy generated during the current social evolution process. Numerous industries in the perspective of the experience economy have undergone innovative changes in consumer forms. This article explores the cultural inheritance and innovation of "intangible cultural heritage+" in the new era from the perspective of the experience economy. The analysis is conducted from four aspects: the basic connotation of "intangible cultural heritage+", why "intangible cultural heritage+" should be viewed from the perspective of the experience economy, the innovation of "intangible cultural heritage+" in the era of the experience economy, and the future development path of "intangible cultural heritage+" in the experience economy.
experience economy; communication; intangible cultural heritage ;digital technology; cultural heritage.
Analysis of China-Pakistan BRI Cooperation System
This paper firstly sorts out the economic cooperation and political relations between China and Pakistan, and then points out Pakistan’s existing bilateral or foreign trade agreements, to measure what contribution Pakistan has made to the construction of the Belt and Road. The last part of the content is the current problems in the development of economic and trade relations between the two countries and the prospects for future cooperation.
China-Pakistan relations; BRI; Economic relations; political relations.
Multi-attribute decision-making model based on triangular fuzzy numbers and prospect theory
This article combines the theory of triangular vague numbers and prospects to build a multi -attribute decision -making optimization model, and the application of the decision -making problem of the project construction plan has achieved the choice of the construction plan of the project. Among them, the fuzzy treatment of the scheme attribute value through the vague number of the triangle reflects the uncertainty and risk in the actual project. Through the comprehensive weights composed of the objective weight determined by attribute differences and the subjective weight of Delphi -based, the error of attribute weights is effectively reduced. On the basis of the optimization model of this decision, the BIM technology -related application platform and expert assessment method are applied to determine the reference point of the plan attributes and build attribute expectations. The value function of the prospect theory is combined with the comprehensive right vector calculation of the comprehensive prospective value matrix to achieve multi -plan multi -attribute decision -making optimization.
triangular fuzzy number; Prospect theory; Degree of difference; Multi-attribute decision optimization
Research on the Design of Business Models and Transformation Management of New Entrepreneurial Ventures Driven by Artificial Intelligence
This study aims to explore the design of business models and transformation management of new entrepreneurial ventures driven by artificial intelligence (AI). Through literature analysis, the study delves into the impact of AI applications on business models in new entrepreneurial ventures and explores effective strategies for transformation management. Firstly, the research reviews the concepts and development of artificial intelligence, analyzes the theoretical foundations of business model design for new entrepreneurial ventures, and emphasizes its importance. Secondly, this paper discusses the opportunities and challenges brought by artificial intelligence to traditional business models, as well as the role and influence of artificial intelligence in enterprise transformation management. Finally, focusing on business model innovation, the research reveals methods and strategies for utilizing artificial intelligence technologies in business model innovation. The research findings indicate that artificial intelligence has a significant impact on the design of business models and transformation management in new entrepreneurial ventures, providing innovative opportunities and effective transformation pathways. However, the study also has certain limitations, and future research can further explore other relevant factors and expand the sample size for a more comprehensive understanding.
Artificial intelligence, New entrepreneurial ventures, Business model, Transformation management, Model design
Energy Saving Measures in Modern Ship Design, Construction, and Shipping Management
This article aims to study energy-saving measures in modern ship design, construction, and shipping management. The energy consumption of the shipbuilding industry has always been an important issue, and the energy efficiency of ships is crucial for environmental protection and sustainable economic development. Through comprehensive theoretical analysis and practical case studies, this study evaluates the feasibility and effectiveness of energy-saving measures in ship design and construction stages and shipping management. The research results indicate that in the ship design stage, ship hull optimization design, power system optimization, and the application of new technologies can significantly reduce the energy consumption and emissions of ships. In the shipbuilding stage, construction and material management, as well as the application of energy-saving equipment and systems, also play an important role in energy conservation. In addition, energy-saving strategies in shipping management, such as voyage planning and speed management, ship maintenance and performance monitoring, as well as fuel management and carbon emission tracking, also have a significant impact on the energy efficiency of ships. The research in this article provides useful references for modern ship design, construction, and shipping management, in order to promote the sustainable development of the shipbuilding industry.
ship design; Ship construction; Shipping management; Energy conservation measures.
A Comparative Study of Interesting Utterances in Chinese and Japanese from the Perspective of Cross-cultural Linguistics: Taking the Popular Word and Senryu (or Tik Tok Meme) in China and Japan from 2018 to 2022 as an example*
As one of the East Asian civilizations, China and Japan have formed their own language characteristics over thousands of years. Compared with other types of linguistic classification, interesting utterances are small in amount and have a low degree of concern, but it contains a substantial pragmatic value. Due to the cross-cultural communication is emphasized in the 21 century, the interesting utterance of the two countries is undoubtedly a perfect research tool. It can also help people find the similarities and differences between the language characteristics and life patterns in Chinese and Japanese. From the cross-cultural perspective, the buzzwords and the senryu(or Tik Tok Meme) in Chinese and Japanese in the past five years ( 2018-2022 ) are taken as examples in the present study, to compare the interesting utterances in these two countries and explore the cross-linguistic variation in the different natural language environment.
Interesting Utterances, Comparative Study, Cross-cultural Linguistics, Chinese Language, Japanese Language, Popular Word, Senryu, Tik Tok Meme.
Study on the Coordination and Optimization of Power Grid Investment Demand and Investment Capacity under Under the Environment of Electricity Marketization
Under the influence of the reform of transmission and distribution price, the profit model and operation mode of power grid enterprises have undergone major changes and changes, and it is urgent to transform the operation concept and investment decision of enterprises. The reformed power grid investment demand and investment capacity coordination optimization model provides a direction that can be optimized for power grid investment decision-making. The first step is to analyze the investment demand of the power grid, and divide the power grid investment capacity into distributable profits, financing funds, and depreciation costs, and then build a power grid investment capacity calculation model based on the transmission and distribution price reform. Then, the coordination coefficient of power grid investment capacity and investment demand is calculated, considering multiple constraints, an optimization model of power grid investment demand and investment capacity is established, and particle swarm optimization algorithm is introduced for coordination optimization. Finally, the simulation analysis is carried out considering whether the investment demand and investment ability are coordinated, and the corresponding investment management strategy is proposed according to the simulation results. The verification of the example shows that the model can provide a more effective reference for power grid enterprises to formulate a reasonable investment plan.
transmission and distribution prices; grid investment demand; investment capacity; particle swarm optimization algorithm
Study on the Influence Mechanism of Land Use Patterns on Land Economic Benefits
Land use refers to the long-term or periodic business activities aimed at land resources by using various methods and behaviors for the purpose of economic and social benefits. It is the content of human activities to obtain corresponding product benefits and economic benefits through effective use of land resources in the labor process. In general, the factors of farmers' land use are embodied in the differences in land use patterns and management practices. Different land use patterns and management practices are not only responses to natural socio-economic conditions and local policies, but also the most direct external reasons leading to land quality changes. How to guide farmers to make decision on the optimal land use behavior and construct the optimal land use model is of great significance for maintaining local land quality and increasing farmers' income. On the basis of expounding the problems existing in rural land use in China, this paper discusses the land use mode of coordinated development between urban and rural areas from different angles, and analyzes the influence mechanism of land use mode on land economic benefits.
Land use pattern; Economic benefits of land; Influence mechanism
Quantitative Trading Strategy Based on Multifactor Index Enhancement
Excellent stock selection strategy can not only spread risks for people, but also bring considerable benefits to people. With the development of China stock market and the continuous improvement of quantitative level, using artificial intelligence for financial investment has gradually become an industry craze. Quantitative investment is a method based on data, with model as the core and with the help of computer programs, among which multi-factor stock selection model is the most widely used. Quantitative investment refers to the process of transforming investors' thoughts or ideas into mathematical models, or simulating real-world situations by using models, so as to judge market behavior or trends, and making specific investment decisions and implementation by computers. This paper constructs a quantitative trading model based on multi-factor index enhancement, verifies the effectiveness of quantitative stock selection strategy, and provides research data and stock selection strategy for investors at different levels; At the same time, it also provides corresponding reference ideas, policy suggestions and theoretical basis for investors to obtain reasonable income, the government to improve and open financial markets, and the whole society to improve the efficiency of resource allocation.
Stock selection strategy, Quantitative investment, Multi-factor model
Research on the Management Mode Reform of Small and Medium-sized Enterprises under the Downward Economic Pressure in the Post-epidemic Era
China's small and medium-sized enterprises have achieved rapid, healthy and sustainable development and contributed more and more to economic growth. However, the COVID-19 epidemic broke out in Wuhan in early 2020. The rapid spread of the epidemic brought serious threats to the health of the people of the whole country, forcing the government to take the measure of "closing the city" in Wuhan on January 23, encouraging citizens to go out less frequently and isolate at home, and various provinces and cities made first-class responses one after another. Due to the concentrated outbreak of global epidemic, China's economic development faces great uncertainty. In this regard, this paper analyzes the adverse effects of the epidemic from the perspective of SME management, and at the same time analyzes how SMEs can get out of the management dilemma and how to improve their ability to resist risks under the uncertainty of external environment in the post-epidemic era. In the post-epidemic era, in order to solve the immediate dilemma, small enterprises must improve their ability to resist risks and respond, and improve their competitiveness in the market by reducing production, transportation and operating costs.
COVID-19, Economic pressure, Small and medium-sized enterprises, Management mode transformation
A Probe into the Underlying Causes of AT1 Bond Write-down Event of Credit Suisse
The Credit Suisse AT1 bond write-down has had a significant impact on the global bond market. Credit Suisse's own internal risks and external public pressure are the reasons for this incident. Investors should learn from this episode and consider more comprehensively when buying AT1 bonds.
AT1 bond, Credit Suisse, Internal control risk
Research on the Regulatory System of Digital Currency under the Background of Digital Finance
From the perspective of the composition of the world financial system, the emergence and development of digital finance are closely related to information technology, especially artificial intelligence, big data, blockchain, Internet of Things and other technologies, which have transformed the traditional financial system from a "credit" framework to a "data"-based digital financial business model. Digital currency lacks unified industry standards and mature policy supervision, and its advantages of no geographical restrictions and anonymity of transactions are easily seized by criminals and become an important way to escape investigation. Therefore, it is necessary to recognize the practical difficulties in the supply-side reform of the financial system, analyze its potential risks around the encrypted digital currency, and put forward regulatory suggestions from the perspective of improving the regulatory mechanism. In this regard, this paper analyzes the operating characteristics of various digital currency and the contingent risk factors in the development of digital currency. Combined with the operational characteristics of digital currency, the central bank of China, this paper constructs the supervision system of digital currency, and puts forward some supervision thoughts on digital financial products and blockchain risk management.
Digital finance, Digital currency, Supervision system
The Impact of Land Property Rights on China’s Rural-urban Migration
Due to the historical background of China, the land system in China possesses urban-rural dual characteristics and different land property right compared to other countries. This uniqueness matched China’s land allocation but still evolve throughout the development of the country. In this paper, we will discuss the impact of land property right on China’s rural-urban migration through the government’s angle and the market’s angle with the help of a database from the China Health and Retirement Longitudinal Study (CHARLS) national statistical survey. Further analysis on future policies will also be provided.
land system, urban-rural migration, land property right, hukou System, China.
Research on Consumer Behavior Prediction Based on E-commerce Data Analysis
The user behavior log of e-commerce platform contains a wide range of data, which can be roughly divided into three types: user basic information, merchant information and user behavior information. Behavioral information includes clicks, favorites, shopping carts and purchases. Because of the asymmetry of online shopping information, the virtuality of trading environment, the incomplete perception of goods and the unsynchronization of trading process, consumers are faced with many uncertainties in the process of online shopping. According to the specific research problems, this paper applies the real consumer behavior data in the e-commerce data platform to build a model to predict consumer behavior. The consumer behavior sequence and other characteristics are analyzed by two machine learning methods respectively. First, the consumer behavior sequence based on time sequence is analyzed. Add the obtained probability value as a new feature to other feature sets as the input of NB (Naive Bayes) model, and train the model to get the probability of whether consumers will buy, and then get the final judgment result of the model. The results show that the fusion model has a balanced performance for consumer behavior sequences with different lengths, and its accuracy can be kept at around 0.9. The research on the problems raised in this paper can also be extended to other fields.
E-commerce, Consumer Behavior, Prediction
Application of Sichuan Regional Culture in Improving the Quality and Efficiency of Education for International Students in China
As the scale of international students continues to expand, the education for international students in China is moving towards higher levels. This article aims to explore the application of Sichuan regional culture in enhancing the quality and efficiency of education for international students in China. It analyzes the importance of regional culture and proposes strategies like incorporating language cultural elements Sichuan dialect and Sichuan opera, as well as non-language aspects Sichuan cuisine and university characteristics, into the curriculum. It also suggests increasing the proportion of cultural courses, introducing cultural experiential courses, and optimizing the management of international students. The goal is to provide new perspectives and references for improving the quality and effectiveness of education for international students in China and to offer insights for the integration and development of language communication and cultural exchange.
Regional culture; education for international students in China; improving quality and efficiency.
Research on community health management platform driven by health informatization
In the health information driven research community health management platform, through the overview of related content, analysis of health information driven by the problems existing in the community health management platform, explore health information driven community health management platform, to adapt to the development of Chinese society and community residents, to further improve the quality of life of the masses.
health information; community health management platform; community residents
The Concept and Symbol of the Integrated Development of New Urbanization and Informatization
Informationization and urbanization are deeply integrated and inseparable. This paper takes the new urbanization strategy of China as the background, takes the development of new urbanization and informatization as the research object, based on the mutual relationship between the two and the concept and form of integrated development, and establishes the symbol system of the integrated development of new urbanization and informatization with the help of expert interview method, which not only reflects the essential connotation of the development of new urbanization to help the development of informatization, but also objectively reflects the supporting role of information technology in the development of new urbanization.
New Urbanization; Informatization; Integrated Development; Symbol.
Research on digital restoration and restoration methods of ancient buildings Based on PBR material technology-- Taking Shenyang Shifo Temple Pagoda as an Example
This thesis studies "the digital restoration and restoration method of ancient buildings based on PBR material technology". Based on physical principles, PBR material technology presents real light and shadow effects and materials. Taking the Stone Buddha Temple Pagoda as an example, through data collection, modeling, texture reconstruction, and the application of PBR material technology, the digital restoration of ancient buildings is realized. The evaluation of the restoration effect shows that digital restoration enhances the authenticity and sustainability of the restoration effect of ancient buildings, and brings new possibilities for the protection of cultural heritage. However, the application of PBR material technology needs to fully consider the characteristics of building materials and environmental conditions. This study promotes new ideas and methods for the protection of ancient buildings, and continues to promote innovation in the protection of ancient buildings.
PBR-based material technology, ancient buildings, digital restoration, protection and inheritance, data collection and processing
Financial Technology and Monetary Policy Reform
With the wide application of computer technology in the financial field, financial technology has aroused widespread concern in the industry. Relying on artificial intelligence, big data and blockchain, financial technology has promoted the innovation of financial products and services and the transformation and upgrading of finance. With the emergence of financial technology, new payment methods such as mobile phone payment and third-party payment are constantly emerging, which reduces people's preference for cash, promotes the development of payment methods, and blurs the level of money supply. The rapid development of financial technology not only optimizes the allocation of financial resources, but also affects the effectiveness of monetary policy. In this paper, financial technology is brought into the framework of micro-banking, and the micro-mechanism of its influence on monetary policy reform is analyzed theoretically. The development of financial technology improves the efficiency of financial business, solves the pain points in traditional financial industry, and promotes the development of financial industry and even the whole society. Financial technology will cause fluctuations in GDP in the short term and promote the improvement of GDP in the long term. The development of financial technology promotes the increase of money supply, but it also weakens the measurability and controllability of money supply.
Financial Technology, Monetary Policy, Reform
Research on the development of dual-channel green supply chain under dual-carbon background
This thesis constructs the green system of dual-channel green supply chain, and analyzes the key problems in the operation process of dual-channel green supply chain from the aspects of supplier selection, green technology, standardization and performance evaluation. This paper aims to explore the follow-up research direction of dual-channel green supply chain by combining the existing research basis, and further improve the research on dual-channel green supply chain.
dual-carbon; dual-channel supply chain; green.
Research on the strategy of local governments to promote the development of higher vocational education -- Taking Shenzhen as an example
Higher vocational education is an important part of China's higher education system, and it is its core educational task to cultivate high-quality skilled talents needed by the times and meet the needs of social and economic development for high-quality talents. As the major investor in higher vocational education, the government plays an irreplaceable leading role in the development of higher vocational education. However, due to the emergence of problems such as imperfect laws and policies, insufficient financial investment, and poor performance of government supervision functions, the government's contribution to supporting the development of higher vocational colleges is relatively limited. How to correct the above problems and enhance the role of the government in the development of higher vocational education is a key issue in the development of education in each local area at present.
local government; higher vocational education
Empirical Research on the Impact of Innovation Policy on Economic Growth
This study uses official websites such as the China Government Network as data sources, and takes innovation policies from 2012 to 2023 as samples, and summarizes the status quo of innovation policies from the three dimensions of policy tool types, policy theme characteristics, and policy elements. On the basis of putting forward the research hypothesis that innovation policy can promote economic growth, and based on the provincial panel data from 2012 to 2020, this paper demonstrates the impact of innovation policy on economic growth. The empirical results show that innovation policy can promote economic growth by affecting the level of innovation and entrepreneurship, and the heterogeneity test is carried out from the two angles of urbanization rate and innovation policy effect, which further verifies that innovation policy can promote economic growth, and innovation in the eastern region The policy effect is greater than that in the central and western regions. Finally, this article summarizes the problems that exist in the current policy implementation process, and gives suggestions for further promoting economic growth from the perspectives of policy design, policy implementation, social responsibility, and social governance.
Innovation policy, economic growth, regression model, policy design, social responsibility
Exploration and Practice of Improving College Students' Professional Quality in the New Era
Today's Chinese society has entered a socialist economic society, an information-based network society, and a talent surge society. The competitive pressure in various industries is increasing. College students are successors to the socialist construction. Facing graduation and going to the society, they are engaged in professional social work. Therefore, the cultivation of college students' professional quality during their college years is important for them to adapt to the society, it is very important to meet the potential demand of society for college graduates. This article will explore how to improve college students' professional quality based on the current situation of the new era background.
new era background, college students, professional quality, promotion, exploration, practice.
Exploring the Success Factors of Cross-cultural Dissemination of the Film "That Mountain, That Man, That Dog" in Japan: A Comparative Analysis with the Film "Kikujiro"
This study aims to explore the success factors of the cross-cultural dissemination of the film "That Mountain, That Man, That Dog" in Japan. Firstly, it examines the social context of both "That Mountain, That Man, That Dog" and "Kikujiro" when they were released in Japan around the year 2000, comparing them with the social realities in China at that time to analyze the objective reasons for their success. The study then conducts a comparative analysis of the two films, investigating the role of thematic setting, the use of cultural symbols, and the reliance on tradition in the context of successful cross-cultural dissemination.
Cross-cultural dissemination; film; cultural intertextuality; cultural symbols
Speech Act of Advice in Chinese: A Comparative Analysis of Chinese and Korean College Students
With the increasing number of international students in China, mastering Chinese language has become an essential skill. The speech act in Chinese of international students are often influenced by their mother tongue and cultural environment. This study aims to explore the Chinese advice speech act pattern of Korean international students. This study conducted a questionnaire survey using discourse completion test between Korean international students in China and Chinese local students to compare and analyze their Chinese advice speech acts in terms of meaning, structure, and behavior. The results show that there are certain similarities and differences between two groups in Chinese advice speech act pattern. This study provides practical and theoretical implications for Korean international students to adapt to Chinese culture, as well as new ideas and methods for cross-cultural linguistic and pragmatic research.
Speech Acts, Chinese (Second Language), Korean International Students, Cross Cultural Studies, Mixed Methods Research.
Study on the effectiveness of fluidity clause in the era of Civil Code
In the background of the concept of substantive guarantee introducing in the Civil Code, invalidating the effectiveness of liquidity pledge clauses rigidly in the sales guarantee is no longer appropriate. Although there is a new development in the Civil Code for liquidity pledge clauses, which tends to moderate the legitimacy of liquidity pledge clauses, it does not specify the effectiveness of the clause, and there is a certain legislative gap. With the loss of the necessity of the legislative purpose of the foundation of liquidity pledge clauses and the decline of the comparative law, the analogous application of liquidity pledge clauses to the sales guarantee will result in an undue generalization of the validity range of the liquidity pledge rule. Therefore, the legitimacy of liquidity pledge clauses should be permitted in the case of the sales guarantee. At the same time, vesting liquidation obligation should be introduced in this form of guarantee, and the obligation to liquidate should be imposed on the creditor, which is a way to clear the obstacles faced by the lifting of the ban on liquidity pledge clauses and to protect the balance of interests of both parties. At the same time, if the difference between the value of the collateral and the claim does not “exceed 24% per year”,the liquidation procedure can not be requested ,thus maximizing the efficiency value of liquidity pledge clauses.
the sales guarantee; liquidity pledge clauses; fairness.
Exploring the causes and countermeasures of employment difficulties of autistic patients from multiple perspectives
Autism spectrum disorders (ASD) cannot be completely cured by acquired causes. According to surveys, 30% to 80% of individuals with ASD suffer from attention deficit hyperactivity disorder (ADHD), and the co-morbidity rate for all types of anxiety disorders in adults with ASD is 17.8% higher. As a result, many individuals with ASD in their job search period face employment difficulties after completing their education. The team identified the research question in this regard: What are the social and self-factors that contribute to the low employment rate of individuals with ASD? The team makes the following hypothesis. The low employment rate of people with autism involves a combination of internal and external factors. Weaknesses such as psychological deficits and poor communication skills put people with autism at a disadvantage when seeking employment. At the same time, companies are not willing to hire the relevant group. The team reviewed information to obtain the current situation of the employment difficulties of patients, and used online questionnaires, online interviews and offline research and visits from the patients' perspective. Based on the results of this survey, we further explored the attitudes of companies towards employing people with autism and proposed a feasible solution to this problem. Ultimately the team's findings are consistent with the hypothesis and provide support for subsequent research to provide more employment opportunities for patients who are experiencing employment problems.
Autism spectrum disorders (ASD); Employment difficulties; Employment environment
What does the general population think 'Dance and Health' needs to further develop?
In recent years, the interactive discipline of 'dance and health' has been demonstrated by researchers to have a positive effect on public health. However, further examination and identification of problems are needed in this context to improve 'dance and health'. 'Dance and health' in its form, population, and context, is influenced by the subjectivity of researchers in their practice projects, and more scientific and academic theories need to be constructed to fill the academic gap in this discipline. This research is based on the stance that 'dance and health' benefit the general public. By reviewing the existing literature to confirm the value function of 'dance and health', problems are identified, listening to the general public's views in this research, and further suggestions are made for future development of 'dance and health'.
dance and health, dance education, physical health and well-being
An Examination of the British Council’s Social Media Strategy in China: Insights and Implications
The rapid advancement of internet technology has ushered in the age of new media, significantly altering the means of language and cultural transmission. In this era, social media platforms demonstrate superior effectiveness, interactivity, timeliness, and convenience, outpacing traditional media outlets, and hence have amassed vast user populations. As a central player in the international promotion of English language and culture, the British Council keeps pace with these developments by employing social media for outreach. This paper scrutinizes the British Council's communication data on major Chinese social media platforms, analyzes its current practices and potential deficiencies based on the Lasswell's 5W communication model, and proposes potential strategies for improvement.
Social media, British Council, Cultural communication.