The Construction of Narratives and Images of Athletes in Short Videos

Authors

  • Huiyu Lou

DOI:

https://doi.org/10.54691/bcpep.v10i.5208

Keywords:

Short Video; Athlete Narrative; Image Construction; Internal Logic.

Abstract

The construction of narratives and images of athletes in short videos is a new cultural phenomenon in the realm of new media. This article focuses on analyzing the distinct media representation and symbolic significance that this phenomenon presents, with athletes as the research subject. Athletes use self-presentation, self-expression, and self-reinforcement to construct their own sports image through short videos. These videos also associate individuals with collectives through symbolization and artistic processing. Short videos have become an important medium for constructing athlete's self-identity while achieving collective identity. Additionally, athletes' exploration of sports cultural values presented in these short videos will guide athlete image construction and promote sports spirit dissemination under the Internet environment by presenting symbols associated with era features within sports culture.

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References

Wensi Lv, Sun Heyi Wang, Watch the World Cup in Tiktok: innovative exploration of short video sports event communication.

Shaoping Gan, The Ethical Dimension of Self Presentation.

Analysis of Hu Xinyue's Self Presentation Behavior of Social Media Users with Multiple Accounts.

The Communication Effect of Short Video on National Image from the Perspective of semiotics.

Exploration of User Resonance in Short Video Communication by Ren Yunfang.

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Published

2023-08-16

How to Cite

Lou, H. (2023). The Construction of Narratives and Images of Athletes in Short Videos. BCP Education & Psychology, 10, 102-106. https://doi.org/10.54691/bcpep.v10i.5208