Analysis of Information Graphic Design of the Shu (Sichuan) Area Culture -- Taking the Sanxingdui Ruins Site as an Example


  • Yaxuan Li



information visualization, Shu (Sichuan) area culture, information graphic design, Sanxingdui Ruins site.


With the advent of the digital age, the development of Chinese excellent traditional culture has been in heated discussion by all walks of life. As an important part, the Sanxingdui culture in the Shu (Sichuan) area also needs to be paid more attention, so as to better inherit and develop. As a new information display method, information graphic design can effectively continue the complicated and boring traditional culture visualization science. Taking the Sanxingdui Ruins site, a representative site of Chinese Shu (Sichuan) area culture as an example, through literature analysis and case study, this paper discusses an effective scheme to convey Shu (Sichuan) area culture in the field of information graphic design. In the process, it was found that there are some problems in the information graphic design of the Sanxingdui Ruins site, including a lack of integrity and innovation, single expression form, and a lack of interaction. In order to improve the effect and quality of information graphics, various solutions such as dynamic and static combination, two-dimensional and three-dimensional unification, and cross-design are put forward in the conclusion, with a view to contributing to the spread and protection of Shu (Sichuan) area culture and providing help for the promotion and publicity of Sanxingdui Ruins site and the analysis of information graphic design.


Download data is not yet available.


W. Playfair. The Commercial and Political Atlas [M]. Britain, 1786.

W. Playfair. Statistical Breviary [M]. Britain, 1801.

Yin Dingbang. Introduction to Design [M]. Hunan Science and Technology Press, 2009.

Zhang Wenhua, Xing-Hung Cai. Analysis of information visualization design of Minnan dialect characters [J]. Hundred Schools in Arts, 2021, 37(06): 149-158.

Xue Y, Fan Z. A comprehensive evaluation of the development degree and internal impact factors of desiccation cracking in the Sanxingdui archaeological site [J]. Heritage Science, 2023, 11(1).

Yin Hong. God, form, and meaning [D]. China Academy of Fine Arts, 2017.

Duan Zhen, Wu Yating, Ze Deng Mu Wang. From ancient Shu to the world: The beauty of bronze from the depths of history [N]. Chengdu Daily, 2022-06-22 (012). doi: 10.28063/n.cnki.ncdrb.20063.1000610001066.

Zheng Guang. Looking at the relationship between ancient Shu and the Central Plains from Sanxingdui culture [C]// Guanghan Municipal Government of Sichuan Province, China Yin Shang Culture Society. Research on Xia Shang Zhou Civilization V. Proceedings of the International Symposium on Yin Shang Civilization and Commemorating the 70th Anniversary of Sanxingdui Ruins Site Discovery. Social Science Literature Publishing House, 2000: 119-124. DOI: 10.26914/c.cnkihy.

Minying Y. Paratextual elements in archaeology news translation within the multimodal framework: A case study on Sanxingdui Ruins in Xinhua News Agency [J]. Studies in Literature and Language, 2022, 25(1).

Huang Qiao. Research on the application of ancient Shu culture in visual communication design [D]. Chongqing Technology and Business University, 2023. doi: 10.13/d.cnki.gcqgs.40010.000000000605.

Ji Xinhao. Research on graphic design of medical information [D]. Nanjing Institute of Arts, 2020. doi: 10.27250/d.cnki.gnjyc.20080.000000000605.

Yi Xiaomi. Research on the situational product design of ancient Shu cultural heritage in a cross-cultural context [J]. Sichuan Drama, 2018(03): 157-160.

Zhao Xu. Research on the Application of Interactive Information Visualization Design [D]. Shenzhen University, 2018.

Liu Jingdan. Research on the design of storyboard diagrams in information interaction design [D]. Nanjing institute of the arts, 2021. doi: 10.27250/d.cnki.gnjyc.20021.00000000060.




How to Cite

Li, Y. (2023). Analysis of Information Graphic Design of the Shu (Sichuan) Area Culture -- Taking the Sanxingdui Ruins Site as an Example. BCP Education & Psychology, 11, 51-60.