Analysis of Information Graphic Design of the Shu (Sichuan) Area Culture -- Taking the Sanxingdui Ruins Site as an Example

Yaxuan Li

doi:10.54691/crggza48

Authors

Yaxuan Li

DOI:

https://doi.org/10.54691/crggza48

Keywords:

information visualization, Shu (Sichuan) area culture, information graphic design, Sanxingdui Ruins site.

Abstract

With the advent of the digital age, the development of Chinese excellent traditional culture has been in heated discussion by all walks of life. As an important part, the Sanxingdui culture in the Shu (Sichuan) area also needs to be paid more attention, so as to better inherit and develop. As a new information display method, information graphic design can effectively continue the complicated and boring traditional culture visualization science. Taking the Sanxingdui Ruins site, a representative site of Chinese Shu (Sichuan) area culture as an example, through literature analysis and case study, this paper discusses an effective scheme to convey Shu (Sichuan) area culture in the field of information graphic design. In the process, it was found that there are some problems in the information graphic design of the Sanxingdui Ruins site, including a lack of integrity and innovation, single expression form, and a lack of interaction. In order to improve the effect and quality of information graphics, various solutions such as dynamic and static combination, two-dimensional and three-dimensional unification, and cross-design are put forward in the conclusion, with a view to contributing to the spread and protection of Shu (Sichuan) area culture and providing help for the promotion and publicity of Sanxingdui Ruins site and the analysis of information graphic design.

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