Digital Innovation of Customer Experience in the E-commerce Industry

Abstract

The application of artificial intelligence technology in various industries has been the trend of the times, and in the e-commerce industry, the application of artificial intelligence technology has greatly improved the user experience. The application of AI in the e-commerce industry includes data collection and analysis, recommendation systems, and chatbots and customer service. These technologies provide significant help in improving customer satisfaction and engagement. This paper defines the scope of digital technologies in e-commerce, analyses the common misconceptions and dilemmas in their use in enterprises. It also analyses the use of key technologies, including big data analytics, the Internet of Things, etc., and shows how they are transforming the customer's user experience through personalized recommendations, real-time recommendation feedback, and so on. These technologies not only improve customer satisfaction, but also enhance customer loyalty and e-commerce platform competitiveness.