Integration and Symbiosis: The Two-way Empowerment of New Quality Productivity and Marketing Innovation in the New Media Era

Authors

  • Yuanxin Zhou

DOI:

https://doi.org/10.6981/FEM.202408_5(8).0015

Keywords:

New Media; New Quality Productivity; Marketing Innovation; Digital Intelligence.

Abstract

The rise of new media has greatly changed the landscape of marketing, providing unprecedented opportunities and challenges for brands, and the marketing field is undergoing a profound transformation driven by new quality productivity. The purpose of this paper is to explore several innovative marketing strategies empowered by new quality productivity in the new media environment, including brand co-branding, IP operation, new ways to play cultural tourism, and digital and intelligent products and services. The interaction and mutually beneficial symbiotic relationship between new quality productivity and marketing innovation shows the synergistic effect of the two in promoting market development.

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References

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Published

2024-08-13

Issue

Section

Articles

How to Cite

Zhou, Yuanxin. 2024. “Integration and Symbiosis: The Two-Way Empowerment of New Quality Productivity and Marketing Innovation in the New Media Era”. Frontiers in Economics and Management 5 (8): 130-39. https://doi.org/10.6981/FEM.202408_5(8).0015.