Research on the Adoption of Consumer Internet Financial Products
-- Take Bengbu Yuhui District as an Example
DOI:
https://doi.org/10.54691/fhss.v2i12.3253Keywords:
Internet Financial Products; Adoption Intention; Influence Factor.Abstract
The increase of per capita disposable income makes personal financial management urgent, and Internet financial products show great development potential. Based on the perspective of consumers, this paper selects Bengbu City to conduct a field survey to empirically study the influencing factors of consumers' willingness to adopt Internet financial products in Bengbu City. Basic statistical analysis, factor analysis and other methods are used for data analysis, and corresponding conclusions and suggestions are drawn.
Downloads
References
Fu Jie Influential factors and empirical research on consumers' willingness to adopt Internet financial products - Take Yu'e Bao as an example [D] Southwest University of Finance and Economics, 2014.
Liu Chunquan Research on the optimization of fresh food supply chain management of supermarkets in Wuhan based on consumer satisfaction [D] Huazhong Agricultural University, 2008.
Liu Liang Research on the Current Situation and Trend of Internet Finance [J]. Times Finance, 2013 (7): 177.
Luo Yuming Construction and Empirical Research on the Use Intention Model of Personal Financial Services of Commercial Banks [J]. Financial Theory and Practice, 2012 (12): 55-60.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
