Comparison of High and Low Context Differences between China and the West

Abstract

Different cultural backgrounds are important factors that affect cross-cultural communication and activities, and understanding cultural differences is crucial for promoting cross-cultural communication and activities. As English majors, it is necessary for us to clarify the differences in context between China and the West from different perspectives. Anthropologist Hall divides culture into high context and low context. It is generally believed that China is a typical high context cultural country, and the way of expression often depends on the background and context, while the West is a typical low context culture, and the way of expression mainly depends on language. This article mainly compares the emotional expressions of male and female protagonists, advertising slogans, poetry, and songs in Chinese and Western films and television, aiming to explore the cultural factors reflected in different contexts of high and low context between China and the West, in order to deepen our understanding of Western countries and promote cross-cultural communication.