Cultural Communication Models and Strategies of Red Archives in Colleges and Universities under the Perspective of Digital Empowerment: Analysis Based on the Maletzke Model

Liqing  Peng

doi:10.54691/03ddvb89

Authors

Liqing Peng

DOI:

https://doi.org/10.54691/03ddvb89

Keywords:

Digital empowerment, University red archives, Cultural dissemination, Influencing factors, Maletzke model.

Abstract

This study explores the significant impact of digital technology on the dissemination and accessibility of red archives within colleges and universities, highlighting it as a crucial evolution in these institutions' cultural endeavours. By applying Maletzke's communication model, the research thoroughly investigates the factors influencing red archive culture communication in the digital context within colleges and universities. It develops a specific communication model for these educational institutions. It outlines five strategic approaches to enhance digital empowerment: improving the quality of content, building and enhancing collaborative team structures, upgrading functional features for personalized service offerings, effectively identifying and engaging the target audience, and utilizing policy, culture, and technology as fundamental elements for the sustainable development of red archive resources. This strategic proposal aims to facilitate the effective promotion and use of red archive resources in colleges and universities amidst the ongoing digital transformation.

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