Research on marketing countermeasures of the automobile industry based on "Internet+

Authors

  • Tingting Chen

DOI:

https://doi.org/10.54691/7wndqb12

Keywords:

Internet+, automotive industry, marketing.

Abstract

Due to the Internet's rapid expansion in recent years, people from many walks of life have jumped on the wave, combining their unique advantages with those of each business to create their own online platforms and engage in online marketing. "Online attraction, offline service" has gained widespread traction due to China's inventive growth in the automobile sector, the provision of automotive services, and the incorporation of the Internet. This essay examines the traits of "Internet +" automobile marketing and suggests creative solutions in response to the issues facing "Internet +" automotive marketing today.

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References

S.Y.Tao: Analysis of Publishing Marketing Models and Strategies in the “Internet+” Era. Publishing wide angle,(2022)No.10,p.73-76.

X.Kou: Research on marketing innovation strategy of modern logistics enterprises. Business and Economic Research,(2023)No.03,p.98-100.

M.Deng: Innovative Thinking of Marketing Mode under the Background of Digitization. Modern Marketing (Early Edition),(2022)No.08,p.155-157.

B.Song:Research on new media marketing strategy of agricultural products in network era. Agricultural Economy,(2023)No.02,p.132-133.

L.L.Jiang: Analysis of innovation countermeasures of automobile industry marketing mode under the background of “Internet+” era. Marketing,(2023)No.20,p. 5-7.

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Published

2024-06-25

Issue

Section

Articles

How to Cite

Chen, T. (2024). Research on marketing countermeasures of the automobile industry based on "Internet+. Frontiers in Humanities and Social Sciences, 4(6), 100-104. https://doi.org/10.54691/7wndqb12

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