Research on marketing countermeasures of the automobile industry based on "Internet+
DOI:
https://doi.org/10.54691/7wndqb12Keywords:
Internet+, automotive industry, marketing.Abstract
Due to the Internet's rapid expansion in recent years, people from many walks of life have jumped on the wave, combining their unique advantages with those of each business to create their own online platforms and engage in online marketing. "Online attraction, offline service" has gained widespread traction due to China's inventive growth in the automobile sector, the provision of automotive services, and the incorporation of the Internet. This essay examines the traits of "Internet +" automobile marketing and suggests creative solutions in response to the issues facing "Internet +" automotive marketing today.
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