The Inheritance and Development of “Intangible Cultural Heritage ” : A Case Study of Zhejiang Taizhou Embroidery

Authors

  • Weixi Lou
  • Guofang Song

DOI:

https://doi.org/10.54691/g8bbjx54

Keywords:

Taizhou Embroidery; Cultural Inheritance; Digital Marketing; Digital Transformation.

Abstract

From the needle boneless lanterns in Xianju during the Tang Dynasty to the unearthed artifacts of Huangyan Lingshi Temple in the Northern Song Dynasty, to the carved embroidery of Haimen in the late Qing Dynasty, the history of embroidery in Taizhou has a long and profound history. After several generations of inheritance, development, and historical and cultural accumulation, Taizhou Embroidery has now become one of the artistic treasures of Taizhou culture and even Chinese culture. This paper then is to discuss how to promote Taizhou Embroidery from Zhejiang by using “big data” under the background of the “national trend craze”, and through research on the awareness of Taizhou Embroidery at home and abroad, it reflects the reasons for the necessity of promotion, the challenges faced by promotion, and the corresponding strategies for promotion.

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References

[1] Chen Guoqiang: A Brief Analysis of the Inheritance and Apparel Application of Taizhou Embroidery, Melliand China, (2016) No.4.

[2] Du Xiaofan : Finding the Balance Point between Economic Development and Cultural Heritage Protection, Guangming Daily (2010), 5th Edition.

[3] Lin Xia: A Brief Discussion on the Inheritance and Development of Taizhou Embroidery, Art Exploration, (2017), p 220-221.

[4] Lin Xia: Persistence and Rebirth in the Inheritance of Taizhou Embroidery, Folk Art (2022), 2nd Edition.

[5] Yu Guojiang: Historical Research on Taizhou Embroidery, Zhejiang Taizhou Jiaojiang Lianxin Yingyi Advertising Studio, (2018) p. 19-26.

[6] Zheng Hong, Cui Rongrong: A Brief Analysis of the Cultural Inheritance and Artistic Innovation of Taizhou Embroidery, Fashion Guide, (2019) No. 3, p. 81-85.

[7] Qu Yangfan: Taizhou Embroidery: After Several Vicissitudes, It Has Finally Transformed into a Butterfly, Taizhou News, (2022) No. 6.

[8] https://www.chinabgao.com/info/1249299.html

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Published

2024-09-20

Issue

Section

Articles