A look at the possible impact of Apple's new policy on third-party apps and the data food chain of iOS users

Miaomiao  Zhang

doi:10.54691/0vawyj54

Authors

Miaomiao Zhang

DOI:

https://doi.org/10.54691/0vawyj54

Keywords:

Apple, smartphones, big data.

Abstract

The research presents and discusses that Apple's new policy of applying the privacy application framework "App Tracking Transparency" to Apple's IOS14 system has implications for third-party companies in the data food chain as well as users. Users has paid attention to private information including consumption habits, spending power, product preferences, price sensitivity. We found that Apple's new Privacy Application Framework gives Apple absolute dominance in the data food chain of smart media users, Apple and the Apple ecosystem, third-party application platforms, and downstream marketing companies that provide data mining analysis for third-party applications, changing the traditional equal relationship between third-party application platforms and their direct access to user data.

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