Why is “K-pop” popular in China: Research on the consumption behavior patterns in the New Media Environment

Authors

  • Xiaoqiu Hou

DOI:

https://doi.org/10.54691/zxdm1m75

Keywords:

New online media, fans, consumer behavior KPOP.

Abstract

With the entertainment industry and the prevalence of consumerism today, the birth of the fan consumer culture in recent years has shown more and more powerful influence, fan economic market is growing. The emergence of new media communication channels, so that the emergence of new ways of communication, and then to provide a broader fan consumption exchange, trading platform. “Hanyu” also has many loyal fans in China, especially “K-POP” fans.This paper takes the “K-POP” fans in China as the main research object, studies their consumption behavior, analyzes the causes of this phenomenon and the factors that affect the consumption behavior of fans, further enrich the research results in the field of cultural consumption, explore the unique advantages of fan consumption culture for better manufacturing of Chinese products and dissemination of Chinese culture.

Downloads

Download data is not yet available.

References

[1] Henry Jenkins, Jung Hee Ching. Text poachers: TV fans and participatory culture [ J ] . Reading, 2017, (05) : 89.

[2] John F. Understanding Popular Culture [ m ] . Taylor and Francis: October 8,2010. DOI: 10.4324/9780203837177.

[3] Huang chuxin, Guo Haiwei. China's media integration problems and strategies [ J ] . Media, 2020, (15) : 65-68.

[4] Hao Yu, Ma Yuhan. Economic transformation of fans in the age of self-media: a return to classic qualities [ j ] . Publication and distribution research, 2019, (12) : 31-35. DOI: 10.19393/J. CNKI. CN11-1537/g2.2019.12.008.

[5] Li Song. The capital logic of China's“Fan economy” and its virtuous circle [ J ] . Journal of Shandong Normal University (humanities and social sciences edition), 2019,64(01) : 87-96. DOI: 10.16456/J. CNKI.1001-5973.2019.01.009.

[6] Jan. A psychological interpretation of the phenomenon of celebrity worship [ j]. Frontiers in Education (theoretical edition), 2007, (06) : 36-38.

[7] Jean Baudrillard. Consumer Society [ m] . Nanjing University Press: 238 October 2014.

[8] Li Xinyue. A study on K-pop fans' pursuit motivation and identity balance in China from the perspective of trans-cultural diffusion [ d] . Liaoning University, 2023. DOI: 10.27209/d. CNKI. Glniu. 2023.002273.

[9] Li Kanghua. Fan consumption and the construction of a fan economy [ J ] . Henan social sciences, 24(07)2016:72-7

[10] Li Han. A study on the consumption behavior of Korean Wave fans in China from the perspective of consumerism [ J ] . New Media Research, May 22,2019:71-73. DOI: 10.16604/J. CNKI. ISSN2096-0360.2019.22.023.

[11] Vernon Cai. Fan economy in the age of social networking [ J ] . Chinese youth studies, 2015, (11) : 5-11. DOI: 10.19633/J. CNKI.11-2579/D. 2015.11.001.

Downloads

Published

2024-09-20

Issue

Section

Articles