Marketing Research on Rural Agricultural Cultural Tourism Products under the Perspective of Symbolic Consumption
DOI:
https://doi.org/10.54691/4nas9j69Keywords:
Symbolic consumption; rural agricultural cultural tourism products; marketing strategy.Abstract
This study focuses on the marketing of rural agricultural cultural tourism products under the perspective of symbolic consumption, aiming to explore the application strategies and effects of symbolic consumption theory in the rural agricultural and cultural tourism industry. Firstly, the basic concepts of symbolic consumption theory and its value in marketing are outlined, and then the symbolic features of rural cultural tourism products and their influence on consumers' purchasing decisions are analysed. Through the field study, the practical effects of marketing strategies based on symbolic consumption theory in the marketing of rural cultural tourism products are discussed in depth. This study not only provides theoretical support for the sustainable development of rural cultural tourism industry, but also provides practical guidance for related practitioners.
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[1] Research on the Formation Mechanism of Tourists' Behavioral Intentions in Rural Netflix Hitting Places under the Perspective of Symbolic Consumption[J]. Hao Yameng. Shanghai Normal University,2024-06-30
[2] Research on the influence of self-concept consistency on symbolic consumption behavior[J]. Pei Xueliang;Ji Shuhan;Zheng Xiaohui. Contemporary Economy, 2024, 06.
[3] A Brief Discussion on the Contemporary Interpretation of Baudrillard's Theory of Symbolic Consumption[J]. Zhang Jiaxin. Journal of Party School of CPC Taiyuan Municipal Committee,2024-03.
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