Business and Life: A Study on the Cultural Branding of Xilankapu in the Xiaonanhai Town Region, Qianjiang District, Chongqing

Abstract

The study is based in the Xilankapu Industrial Park in Xiaonanhai Town, Qianjiang District, Chongqing, and aims to explore the development and transmission of the cultural brand of Xilankapu in the region, as well as the economic strategies that the local community has developed around it. Using interviews as the primary research method, eight Xilankapu intangible cultural heritage inheritors were interviewed. Through analysis of the interview data, the study concludes that the preservation and development of Xilankapu have significant potential. However, to enhance the recognition and transmission of Xilankapu, the industrial park needs to break with tradition and create a distinctive cultural brand.