The Development of Short Plays in China
DOI:
https://doi.org/10.54691/mp9pn645Keywords:
Short plays, mobile internet, business models, policy support, solutions, entertainment industry.Abstract
Short plays have rapidly risen in popularity due to their novel format and flexible business models, yet they face challenges such as content homogeneity, vulgar material, and profitability issues. This paper analyzes the current development, challenges, and solutions for short plays in China. It proposes measures including content innovation, copyright protection, technology enhancement, policy support, and business model innovation to promote sustainable development in the short play industry. In the future, with the widespread adoption of mobile internet and technological advancements, short plays are expected to expand their market share, improve production quality, and enhance viewing experiences, becoming a vital component of the entertainment industry.
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