The 'Cute' Media Ecology Created by Panda Symbols from the Perspective of New Media

Taking Tiktok as an Example

Abstract

In recent years, with the continuous growth of China's influence, giant pandas have also continued to attract people's attention. With the popularity of many "Internet celebrity" giant pandas, a "cute" media ecology with pandas as the main body of communication has emerged in the field of new media on the Internet. Although the "cute" media ecosystem is also reflected in the field of new media content such as short videos, it has its unique ways of expression and mechanisms of action. This paper takes Tiktok as the representative of new media to analyze the transmission of panda symbols. At the same time, summarize the mode of "panda" symbol in contemporary new media communication to help content break through boundaries, in order to promote good interaction of "panda" in new media.