WANG, Zhenglang. Analysis of Viral Communication Characteristics in Social Media Platforms: Taking KFC’s ‘Crazy Thursday’ Marketing Videos on Chinese Video-sharing Platform Bilibili.com as an Example. Frontiers in Humanities and Social Sciences, [S. l.], v. 3, n. 10, p. 109–114, 2023. DOI: 10.54691/fhss.v3i10.5692. Disponível em: https://bcpublication.org/index.php/FHSS/article/view/5692. Acesso em: 17 aug. 2026.