International Journal of Social Science and Education Research
International Journal Of Social Science and Education Research (IJOSSER) is a monthly online, international, peer-reviewed journal. All articles published are rigorously and fast reviewed meeting the Journal Quality standards. IJOSSER is dedicated to publish empirical, academic, theoretical and review research articles that contribute to the practice in management, economics, education and social sciences. Scope of the journal includes: Anthropology, Communication studies, Economics, Education, Geography, History, Law, Linguistics, Political science, Psychology, Sociology, etc.
Exploration of the Integration Path of the "Labor Spirit" and Higher Vocational Courses
This paper takes the course of "Comprehensive Quality of Security Inspection" in higher vocational colleges as the carrier, and systematically explores the integration path of the requirements of the labor spirit in teaching practice. By analyzing the convergence points among the course objectives, teaching contents and the needs of professional positions, this paper proposes an ideological and political education model of the ideological and political education system that integrates "ideology—skill—behavior" as a whole. The integration of the labor spirit can significantly enhance students' professional resilience and awareness of safety responsibilities, providing theoretical support and practical paradigms for cultivating civil aviation security inspection talents with both "morality and skills".
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Emergence of Antiquity: On Orikuchi Shinobu’s Scholarship
Orikuchi Shinobu (1887-1953, with the penname Shaku Chōkū), as both a scholar and a creative writer, left a lasting impact on the fields of folklore studies, Japanese literature, and literary history. At the core of his work lies the concept of “antiquity (kodai),” understood as a continually emerging and evolving process, manifesting through language and ritual practices. Through an analysis of his major works, such as Kodai Kenkyū and The Book of the Dead, this paper examines how Orikuchi’s antiquity was constructed through an “inverted” modern lens: it initially emerged as a reaction against modernity, imagined through language and folklore, yet it is simultaneously an antiquity shaped by modern consciousness, with his imagination of the ancient ultimately circling back to modernity itself. The central argument posits that Orikuchi sought to uncover an absolute, timeless archetype of antiquity through “non-antiquity”—both written records and contemporary folklore practices as phenomena. However, this vision of communal antiquity ultimately created a “discourse space” deeply intertwined with the ideological landscape of modern Japan.
Orikuchi Shinobu, Japanese folklore, Kodai Kenkyū, The Book of the Dead.
Integrating Modern Technological Achievements into Primary and Secondary School Curricula: Values, Challenges, Practices, and Suggestions
Integrating modern scientific achievements into primary and secondary school curricula is a crucial prerequisite for enhancing science education. Its value lies in responding to contemporary development concerns, implementing key measures of curriculum reform, and providing essential support for educational functions. At present, there are realistic challenges that need to be confronted, including the need to clarify conceptual understanding, optimize content structure, update teaching methods, and clarify primary responsibilities. Based on this, Chongqing has constructed three progressive courses involving innovation, coordination, green, openness, and sharing—five dimensions for integrating course, guided by the spirit of scientists and for many years, it has been committed to advancing the tiered cultivation of talents with the comprehensive, individual, and lifelong development of students as the educational goal. It proposes approaches such as developing standards to set norms and quality indicators for course integration, enhancing teacher capabilities with a focus on course development skills, building platforms to create a real-virtual integrated course resource pool, broadening paths to facilitate scientists and research institutions’ participation, and improving systems to establish a comprehensive collaborative guarantee and incentive mechanism to expand and enhance the integration of modern scientific achievements into primary and secondary school curricula.
Modern scientific achievements; Primary and secondary school curricula; Science education; Eaglet Program.
The Development Strategy of Group Cooperative Learning in the Youth Physical Education Teaching Under the Background of The New Curriculum Reform
Group cooperative learning is a teaching mode that takes students as the main body and completes learning tasks together through division of labor, cooperation and interactive communication. Its core is to promote the development of students; autonomy, cooperation ability and comprehensive accomplishment. Under the background of the new curriculum reform, this model has been widely used in the youth physical education teaching, and has become an important way to cultivate students; team consciousness, practical ability and lifelong learning quality. In this context, this paper explores the strategy of group cooperative learning in youth physical education teaching under the background of the new curriculum reform, aiming to optimize the teaching design, solve practical problems, and provide theoretical support and practical guidance for improving the quality of youth physical education teaching.
New curriculum reform; youth; physical education teaching.
Cognitive Linguistics and Multimodal Models in Advertising Applications
Cognitive linguistics and multimodal models provide novel theoretical perspectives and analytical tools for advertising research. This paper explores their applications in advertising by analyzing fundamental concepts of cognitive linguistics—frame theory, metaphor and metonymy, image schemas—alongside the theoretical foundations of multimodal models. Through case studies of classic advertisements, this study reveals how cognitive linguistics and multimodal models enhance advertising effectiveness, stimulate consumer purchasing desire, and elevate brand competitiveness through the synergistic integration of language, imagery, sound, and other multimodal resources. The findings demonstrate that the integration of cognitive linguistics and multimodal models offers significant theoretical support and practical guidance for advertising creativity and communication strategies.
Cognitive linguistics; multimodal models; metaphor and metonymy; frame theory; advertising.
Research on the Optimization of Marketing Strategies of Medical Device Enterprises under the Background of the Big Health Industry
Against the backdrop of the booming big health industry, people's awareness of health has been continuously enhanced, and the demand for medical services has been continuously released. As a key element in improving China's medical service level, enhancing people's health and well-being, and improving the quality of life, the development of the medical device industry has attracted much attention. With the increasingly fierce competition in the medical market, medical device enterprises are facing new opportunities and challenges. The marketing ability of enterprises is crucial to their sustainable development. Therefore, how to optimize marketing strategies to enhance marketing capabilities and stand out in the market competition has become a focus of attention for medical device enterprises. Taking TH Medical Device Company as an example, this study aims to optimize its marketing strategies to achieve sales growth, expand market share and enhance competitiveness. At the same time, it provides a reference for the sustainable development of domestic medical device enterprises and helps to meet people's growing needs for a better life.
Medical devices; Marketing strategies; Big health industry.
Exploration of the Integration of Moral Education and Mental Health Education in Junior High School Class Management
In the context of the new curriculum reform requirements, it is important to emphasize the comprehensive development of students' morality, intelligence, physical fitness, aesthetics, and labor skills. And mental health education in primary and secondary schools is one of the major ways to cultivate moral character. Moral education and mental health education are two important tasks of class management in junior high school. The integration of moral education and mental health education is of great significance for the growth and development of adolescents. This article explores the feasibility, current situation, challenges, and corresponding strategies of integrating moral education and mental health education. Intended to promote the goal of "cultivating morality with the heart and nurturing the heart with morality", and to promote the integrated development of moral education and mental health education.
Middle school class management; Moral education; Psychological health education; Integrated education.
Chinese Practice in the Copyright Protection of Video Games: An Attempt Under the Element Splitting Approach
At present, China’s legislative process concerning video games lags significantly behind the rapid development of the gaming industry. Before the amendment to the Copyright Law on June 2021, the regulations on types of works are specified through a closed enumeration method. Video games didn’t fit any category and had no residual provision. In that premise, element splitting was the most efficient protection approach. This paper will analyze the current legislative situation, mainly focusing on the change of judicial approach in China’s video game copyright protection and put forward suggestions.
Video Game, Element Splitting, Chinese Practice.
Construction and Research on the Curriculum Package System of New Engineering Specialty Groups under the Threshold of Specialization and Innovation Integration
Under the background of the construction of new engineering disciplines and the "Double-High Plan", the in-depth synergy between professional education and innovation and entrepreneurship education (specialization and innovation fusion) is the key path to improve the core competitiveness of engineering talents. Taking automation professional group as the practice carrier, this study focuses on the real problems such as the disconnection between the traditional curriculum system and the industrial demand of new engineering discipline, the insufficient connotation of the curriculum structure of professional group, and the irrationality of the curriculum setting of dual-creation courses, and puts forward the proposal of the construction plan of the curriculum package system of the integration of specialization and entrepreneurship under the concept of "building an institute with a group". By integrating the technology and knowledge of the new engineering specialty group, the curriculum content system is reconstructed; by integrating the "six-dimensional integration" civic-political elements, the value leadership is strengthened; and by designing the "gradient cultivation of dual-innovation ability" course module, the whole process of specialized-innovation education is infiltrated. Research practice shows that the curriculum package system effectively solves the phenomenon of "two skins" between professional education and dual-creation education through modularized course clusters, project-based teaching resources and university-enterprise collaborative platforms, providing a new perspective and methodological support for the reform of the curriculum system of engineering professional clusters.
Integration of specialization and creation; new engineering; curriculum package system; automation majors; reform of specialization and creation curriculum system; curriculum ideology and politics.
AI Empowers The Construction and Teaching Reform of Oil and Gas Field Chemistry Courses
This article explores the application paths of artificial intelligence (AI) technology in curriculum system reconstruction, teaching mode innovation, and practical optimization, based on the characteristics of oil and gas field chemistry courses and industry demands. By constructing an AI-driven 'three-stage progressive' teaching model, designing a virtual-reality integrated experimental teaching system, developing an intelligent evaluation and feedback mechanism, and achieving a deep integration of knowledge imparting, ability cultivation, and thinking inspiration, this article provides innovative solutions for the cultivation of chemical engineering talents in the oil and gas fields in the new era.
Oil and gas field chemistry; AI empowerment; Teaching reform; Simulation; Intelligent evaluation.
A Conceptual Model Linking Teachers’ Self-Leadership Skills to Teachers’ Organizational Citizenship Behaviors, Teachers’ Self-Efficacy as Mediator
The high school education phase is a key stage that plays a decisive role in the quality of talent cultivation for China's future. China is fully promoting reforms in high school education models and governance system transformations to advance the construction of an education powerhouse and promote the modernization process. Chinese high school education reform is undergoing a governance transition from bureaucratic management to teacher empowerment. In the reform process, teachers must go beyond traditional teaching responsibilities and actively implement curriculum reform innovations, student interest cultivation, and diverse school governance as organizational citizenship behaviors. However, the traditional reliance on external incentives has encountered significant challenges, primarily due to insufficient internal motivation among teachers. To address this issue, this study combines self-leadership theory with a range of organizational behavior theories to construct a conceptual framework that reveals how teachers’ self-leadership skills affect teachers’ organizational citizenship behaviors through teachers’ self-efficacy. It provides a new perspective for explaining how teachers' internal driving forces can promote organizational citizenship behaviors, resolving the adaptation dilemma between high school education reform and Teachers’ organizational citizenship behaviors, and offering suggestions for promoting Chinese high school college entrance examination reform and governance transformation and accelerating the realization of Chinese educational modernization.
Teachers’ Self-Leadership Skills, Teachers’ Self-Efficacy, Teachers’ Organizational Citizenship Behaviors, Conceptual Framework.
Research on Practical Teaching Reform in Construction Courses Based on BIM+ Technology
Driven by intelligent construction and industrial digital transformation, the teaching mode of traditional construction courses is facing severe challenges, which are mainly manifested as the teaching content lagging behind the development of technology, the practical scene is out of line with the actual project, and the students' comprehensive decision-making ability is weak. This study takes BIM+ technology as the core, integrates emerging technologies such as the Internet of Things, virtual reality and big data analysis, reconstructs the practical curriculum system, forms a new teaching resource for practical teaching, and co-builds a virtual simulation platform for engineering teaching with school-enterprise cooperation. The theoretical model and practical application analysis of BIM+ technology enabling construction teaching are proposed. It is of great practical significance to elucidate the mechanism of technology integration on the training of engineering thinking and form a model of "post course competition certificate" which can be popularized.
BIM+ Technology; Practical teaching; Teaching reform; Virtual simulation.
Empirical Study on Employment Trend Prediction for Engineering Management Undergraduates in Local Universities
This study develops a Hausdorff Fractional Grey Model (HFGM(1,1)) to address traditional models' limitations in predicting engineering management undergraduates' employment trends. Integrating Hausdorff fractional accumulation and particle swarm optimization, the model dynamically adapts to nonlinear dynamics under the "new information priority" principle. Empirical validation using Tianjin university data demonstrates superior accuracy (1.84% MAPE) over conventional models. It quantifies coupled impacts of construction cycles, curriculum design, and practical training, providing actionable insights for academic reforms and tiered career guidance. The framework aids policymakers in optimizing enrollment strategies and industry-academia collaboration. Future research should expand regional validation and hybrid modeling approaches for enhanced predictive precision in higher education management.
Undergraduate employment in engineering management; Hausdorff fractional-order grey model; data-driven; employment trend prediction; local higher education institutions.
Stimulate the Sense of Ownership of Experimental Technicians to Help the Cultivation of Talents in University - Taking the College of Environment and Energy of Zhejiang Guangsha Vocational and Technical University as an Example
A high-level experimental technical team is the cornerstone of experimental teaching and scientific research. When building the experimental technology team, colleges and universities adopt diversified training mechanisms to improve their comprehensive quality, motivate them to participate in teaching practice and teaching reform, establish platforms for the use of large-scale instruments and equipment and safety guarantee system, stimulate their sense of ownership to mobilize their enthusiasm, and give full play to the role of experimental technicians in the cultivation of high-quality talents.
Laboratory technicians; Talent development; Laboratory teaching; Laboratory science.
The Enlightenment of Max Schelers Theory of Shame on Moral Education for College Students
Cultivating a sense of shame is an essential part of the growth and development of college students in the new era. Max Schelers theory of shame encompasses two forms—self-reflection and facing others—and two types—bodily shame and spiritual shame. Contemporary college students exhibit three phenomena of shame: ignorance shame due to lack of self-discipline, fearlessness shame due to lack of external discipline, and regret shame due to lack of action. Moral educators in higher education institutions should fully leverage the educational value of Schelers theory of shame to foster self-discipline through self-reflection, external discipline by learning from role models, and action through confronting regret, thereby achieving the unity of personal and external discipline.
Max Schelers theory of shame; shame of ignorance; shame of fearlessness; shame of regret; moral education for college students.
Exploration of Bilingual Teaching in the "Modern Control Theory"
Based on the characteristics of the "Modern Control Theory" course and the knowledge structure of automation majors in application-oriented undergraduate institutions, this paper explores the teaching issues of this course under the requirement of bilingual instruction. Through educational reform and course development, several effective measures have been summarized, including the adoption of flexible bilingual teaching methods, the selection and adjustment of English textbooks, and the development of multimedia courseware in a bilingual teaching environment.
Modern Control Theory, Bilingual Education,Educational Reform.
Research on the Path and Mechanism of Practical Education in “Three-wide” Education Demonstration Colleges in Universities
This paper focuses on the construction of “Three-wide” Education Demonstration Colleges in universities, with practical education as the core, and explores the paths and mechanisms of practical education in comprehensive reform. It analyzes the current status and existing problems of practical education and, in combination with the concept of “Three-wide” Education, proposes strategies such as building a diversified practical education platform, improving the evaluation system, and strengthening the construction of faculty teams. The aim is to provide practical references for the construction of “Three-wide” Education Demonstration Colleges in universities.
Three-wide Education, Practical Education, Demonstration College.
Research and Effectiveness Analysis of The Evaluation System for University Teachers in The New Era Based on The 'MOLP' Competency Perspective
Starting from the perspective of management, this study analyzes and summarizes the current research status of competence at home and abroad through literature review. Based on the competence evaluation model of higher education teachers, combined with the development requirements and characteristics of the new era university teacher team, the MOLP competence model for higher education teachers is proposed, and a new era university teacher evaluation system is constructed on the basis of this competence model. The evaluation system for university teachers constructed in this study can provide guidance and suggestions for talent recruitment in domestic universities in the new era, key training areas for young university teachers, performance evaluation indicators for university teachers, and personal development plans for teachers. This study is based on the characteristics of teacher development at S University, and constructs a teacher evaluation system that is suitable for the university. The performance scores of the university's teachers in the past three years were analyzed to verify the leading and promoting role of the evaluation system in enhancing the competence of university teachers and the development of school construction.
Competency model, higher education teachers, model construction, evaluation system for university teachers.
Curriculum-Based Ideological and Political Education in Environmental Design and Production: Teaching Practice and Application Achievements Empowering Rural Revitalization
This paper focuses on the practical application of curriculum-based ideological and political education in the course Environmental Design and Production to empower rural revitalization. It elaborates on the necessity of integrating curriculum-based ideological and political education into rural revitalization strategies and provides a detailed analysis of the teaching practices involved, including curriculum content optimization and instructional method innovation. The paper presents the course’s achievements in talent cultivation, rural infrastructure development, and cultural inheritance, while also addressing the challenges encountered during implementation and proposing corresponding strategies. The aim is to provide valuable references and insights for higher education institutions on how relevant courses can contribute to rural revitalization.
Environmental Design and Production; Curriculum-Based Ideological and Political Education; Rural Revitalization; Teaching Practice.
Exploration of Textbook Development for Energy Storage Battery Manufacturing Technology from a New Perspective
As the energy transition deepens, energy storage technology plays a crucial role in supporting large-scale renewable energy applications and the construction of new power systems. Its interdisciplinary nature has posed new requirements for higher education. However, due to objective constraints, traditional teaching materials rely on static presentation models and outdated content systems, making them insufficient for the cultivation of talent in the energy storage sector. New-form teaching materials, emerging from the integration of academic development and educational informatization, provide innovative solutions to these challenges through their features such as digital resources, interactive learning environments, and dynamic update mechanisms. Under the context of the new engineering education paradigm and the industry-academia integration needs of energy storage technology, this study analyzes the characteristics of new-form teaching materials, constructs a modular framework covering physical energy storage, electrochemical energy storage, and emerging technologies, and ultimately establishes a multi-dimensional resource system to cultivate innovative talent for societal development.
New-form teaching materials; Energy storage technology; Teaching material development.
Application of Control Strategies in the Curriculum Design of Navigation Majors
With the increasing improvement of China's scientific and technological level and the continuous innovation of navigation technology, it has brought new opportunities for navigation education. As a bridge connecting the world, the education quality and talent cultivation level of navigation majors will directly affect the safety of international shipping. However, affected by objective factors, the traditional teaching methods and curriculum design have been unable to meet the needs of modern navigation talents and should be reformed and innovated based on the actual advance situation. Therefore, as a scientific management method, the control strategy has been widely used in the curriculum design of navigation majors. Through systematic planning, fine control and scientific evaluation according to the needs, the scientificity and effectiveness of curriculum design can be truly improved. This paper first analyzes the application value of control strategies in the curriculum design of navigation majors, combines it with the actual situation of navigation education, and formulates targeted application strategies to cultivate more excellent compound talents for social advance and promote the high-quality advance of navigation education.
Control Strategy; Navigation Major; Curriculum Design.
Research on the Coculture Model of Vehicle Engineering Graduate Students under the Concept of Innovative Coordination and Open Sharing
With the continuous development of technology and social progress, the demand in the field of vehicle engineering is constantly increasing, which puts forward higher requirements for talents. In response to the current problems of a single training mode for graduate students in vehicle engineering, scattered mentor resources, insufficient practical links, and a single evaluation system, this article proposes a training mode for graduate students in vehicle engineering based on the concepts of innovation coordination and open sharing. A new joint training model for graduate students in vehicle engineering has been established through reshaping the curriculum system, collaborative training with mentor teams, co construction of practical bases, and reconstruction of evaluation models. The aim is to build a more flexible, open, and mutually beneficial training system to assist in the cultivation of innovative and applied graduate students in vehicle engineering. To cultivate high-level and high-quality innovative applied graduate talents through reform to meet industry demands.
Innovation coordination; Open sharing; Vehicle Engineering; Postgraduate; Coculture.
Exploration of a PBL-Based Teaching Model for College Students' Career Planning Courses
This study addresses the limitations of traditional career planning courses in higher vocational education, which prioritize knowledge transmission over competency development. Grounded in Problem-Based Learning (PBL) theory, we propose an innovative teaching model integrating industry demands, dynamic assessment, and resource coordination. The PBL framework transforms passive learning into active engagement, fostering students' career planning and problem-solving skills through authentic industry scenarios. By analyzing the implementation process of this model in vocational colleges, this research provides a theoretically grounded and practically validated framework for curriculum reform. Key mechanisms include modularized content design, role-based collaborative learning, and a three-dimensional resource support system. Findings demonstrate enhanced student participation (85% engagement rate), improved competency alignment with labor market needs (72% satisfaction), and strengthened critical thinking abilities.
Problem-Based Learning (PBL); Career Planning; Teaching Model; Vocational Education.
Research on Curriculum System Construction Featuring "Engineering-Education Integration and Multi-party Collaboration" in Application-Oriented Universities
With the growing demand for high-quality application-oriented talents driven by industrial upgrading, the disconnect between traditional university curriculum systems and professional competency requirements has become increasingly prominent. Centered on the concept of "Engineering-Education Integration and Multi-party Collaboration", this paper explores reform pathways for curriculum systems in application-oriented universities. Through analyzing models such as industry-education integration and university-enterprise collaboration, we propose a three-tiered progressive curriculum framework encompassing "foundational competencies-professional competencies-comprehensive competencies", validated through case studies to provide references for cultivating application-oriented talents.
Application-Oriented Universities, Engineering-Education Integration, Multi-Party Collaboration, Curriculum System, Industry-Education Integration.
Difficult Issues and Disputes in The Application of The Civil Agency System
This article focuses on the difficult and controversial issues in the civil agency system. First, it summarizes the complex cases and points of contention in the application of the civil agency system, including the intricate practical situations and legal definitional disputes. Next, it delves into the challenging issues of commercial agency, focusing on ambiguous authorization, re-agency, and apparent agency. Given the special nature and complexity of commercial activities, these agency relationships present many unique challenges. Finally, it explores the difficult issues in marital and family agency, involving major affairs determination, disputes over agency rights during spousal separation, and controversies regarding special property agency. Due to the influence of emotional and ethical factors in family relationships, related agency issues arise The problems are complex and varied. Finally, strategies for addressing various agency issues are proposed, aiming to provide theoretical and practical references for improving the agency system and resolving disputes. For example, regarding the civil agency system, further refinement of laws and regulations can be achieved by clarifying standards for determining agency actions in special circumstances and principles for liability allocation. At the same time, enhancing case guidance in judicial practice can protect the rights of all parties and promote the healthy development of social economic relations and family relationships under the agency system.
Civil agency system, commercial agency, marriage and family agency, difficult problems, solutions.
Exploration of Practice and Strategies for Building a Community of Home School Education from the Perspective of Early Childhood Transition
The transition from kindergarten to primary school is a new practical issue that has emerged in the context of the continuous improvement of the quality of preschool education in China. Preschool education is the starting point of life education, and the comprehensive development of children's minds is the foundation of preschool education. The transition from kindergarten to primary school is a crucial step in children's lives. Therefore, effectively connecting young children's enrollment stage is an important part of ensuring their healthy growth, and the home school education community is also an important component of the transition from early childhood to primary school. In view of this, this article explores how to enhance the quality and efficiency of the home education community through digital empowerment, and promote seamless integration between preschool education and basic education. Although home school co education has been widely recognized, it still faces problems such as outdated educational concepts and lack of close cooperation in practical implementation. This article proposes to enhance home school collaboration through digital platforms, combined with interdisciplinary educational concepts such as STEAM education, to further promote innovation and integration in home school education, improve the quality of education for early childhood transition, and provide practical value for promoting educational equity and reform.
Transition from kindergarten to primary school; Home education community; Digital empowerment; Home school co education.
A Contrastive Study of Chinese and English Internet Language from the Perspective of Morphology
With the rapid development of internet technology and globalization, internet language has emerged as a vital component of modern communication.Both Chinese and English have developed distinctive internet languages, reflecting their respective cultural and linguistic contexts.This paper conducts a comparative analysis of the morphological structures of Chinese and English internet language, focusing on their adaptive strategies in digital communication. Furthermore, it investigates the cultural dynamics driving these linguistic innovations, offering new perspectives on the evolving role of internet language in global interactions.
Morphology; Internet language; Chinese-English contrast; Cultural influence.
The Dilemmas and Breakthroughs of Intangible Cultural Heritage Inheritance from the Perspective of Cultural Tourism: An Empirical Study Based on Changde Ceramic Art Intangible Cultural Heritage
Against the backdrop of the deep integration of cultural tourism and the advancement of intangible cultural heritage protection policies, this paper takes Changde ceramic art intangible cultural heritage as the research object and explores its inheritance dilemmas and breakthrough paths from the perspective of cultural tourism. Based on empirical methods such as field investigations and questionnaires, the study found that although Changde ceramic art has a 2,300-year historical heritage and was certified as a local intangible cultural heritage in 2024, its inheritance faces challenges such as a talent gap, unbalanced commercialization, product monotony, and limited dissemination. By analyzing the internal logic of the integration of cultural tourism, strategies such as constructing an "education + policy" talent cultivation system, establishing a cultural protection threshold, developing "story + experience" cultural and creative products, and integrating an online and offline communication matrix are proposed. The research shows that the inheritance of intangible cultural heritage needs to take cultural authenticity as the core and activate the contemporary value of traditional crafts through the coordination of cultural tourism, providing a regional practical reference for similar intangible cultural heritage projects.
Cultural tourism; Inheritance of intangible cultural heritage; Changde ceramic art; Dilemmas; Breakthrough paths.
Analysis of Tourism Development Paths for Traditional Villages in Jiangsu Province Based on UGC Content
In this study, the TikTok platform was used as a data source. Sixty short videos with more than 100 comments were selected using the keywords "traditional villages" and "Jiangsu". A total of 34,374 valid comment data were crawled using Python, and text analysis and sentiment mining were conducted using ROSTCM tool. The study found that the application of new media in traditional villages in Jiangsu Province is geographically uneven. Tourists show higher interest in services, scenery, historical heritage, and cost-effectiveness. Internet-famous check-in spots and nostalgic culture have become key attractions for attracting visitors. Based on this, four development path suggestions are proposed: (1) Deepen the output of new media content to enhance communication efficiency; (2) Optimize tourism services to enhance consistency of tourist experience; (3) Implement targeted traffic operations to increase content exposure; (4) Leave ample memory space for nostalgia to promote talent revitalization. This study provides data-driven strategic support for the development of tourism in traditional villages, and contributes to rural revitalization and the integration of culture, tourism, and leisure.
UGC content, traditional villages in Jiangsu Province, tourism development, new media, sentiment analysis.
Application and Effect Evaluation of Student Centered PADD Teaching Model: Taking Medical Statistics Teaching for Clinical Medicine Majors
Objectives: Presentation-Assimilation-Discussion-Dialogue (PADD) teaching is a new teaching method emerging in China in recent years, which fully embodies the student-centered teaching concept. This study evaluates and compares the teaching outcomes of the PADD class and traditional lecture-based method in Medical Statistics courses for clinical medicine majors. Methods: The PADD teaching and control groups were randomly selected 186 and 946 undergraduates of clinical medicine majors in Zunyi Medical University in the spring semester of 2022, respectively. The two groups’ teaching outcomes were compared using midterm examination, experimental operation test scores, theoretical course scores, total scores and satisfaction survey. The Rank sum test, chi square test and independent-sample t-test were adopted for statistical analysis. Results: This study showed that the practical score, term examination and total scores of PADD teaching class were higher than traditional teaching class, and the difference was statistically significant (P<0.001). There was no significant difference in the completion of online learning between the two groups (P=0.518). Similarly, the PADD teaching group was compared with the control group respectively, except for the midterm examination (P > 0.05), there were statistical differences in the practical score, term examination and total scores (P < 0.05). The PADD group has higher satisfaction. Conclusions: PADD teaching can improve student academic performance while increasing student's enthusiasm to participate, developing student's ability to learn autonomously, and enhancing emotional communication among classmates etc.. Therefore, the application of PADD teaching in Medical Statistics courses for clinical medicine majors should be recommended.
Medical Statistics, PADD class; traditional teaching; teaching method, clinical medicine majors.