Research on the Development Strategy of Integrated Seed Sales Industry

Abstract

The seed sales industry has achieved rapid development with mankind entering the Internet era. In recent years, the seed sales industry has developed rapidly, and competition within the industry has continued to intensify. In order to achieve commercial benefits, there are many irregularities in the industry chain. Currently, solving various irregularities in industrial development and achieving industry breakthroughs are urgent problems to be solved. This study proposes an industrial development strategy for the integration of seed sales, which involves the use and combination of information system technology and comprehensive sales platforms to achieve the integration of seed research and development, production, sales, transportation, and after-sales services, as well as value co creation throughout the seed sales industry chain, promoting high-quality and sustainable development of the industry.