Research on the Influencing Factors of High-quality Development of Export Enterprises

Xinwu Li

doi:10.54691/dtsyfq24

Authors

Xinwu Li

DOI:

https://doi.org/10.54691/dtsyfq24

Keywords:

High-quality Development; Export Enterprises; BP Neural Network; Internet.

Abstract

The Internet and big data have a profound impact on export enterprises, and their high-quality development is also facing unprecedented opportunities and challenges. This paper takes small and medium-sized enterprises of sales oriented export trade as the research sample, and uses the BP neural network model to conduct empirical research on the factors affecting the high-quality development of enterprises. Research conclusions: (1) A influencing factor system for high-quality development of export enterprises has been constructed, which includes 26 specific factors; (2) The factors in order of impacts: convenience of shopping operations, website content, comprehensive quality of employees, product awareness, consumer penetration rate, internationalization level, enterprise scale and reputation; (3) Factors such as overall employee quality, internationalization level, employee training system and effectiveness, network security, internationalization style of website design, convenience of shopping operations, sales growth rate of the enterprise, and profit growth rate do not have a direct, absolute positive relationship with the high-quality development of the enterprise.

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