Discussion on the Curriculum Reform of Marketing Major in Vocational Colleges

Abstract

The purpose of vocational education is to cultivate socialist builders who have both practical application ability and certain cultural literacy and professional knowledge and skills, with particular emphasis on the training of practical skills and practical work ability. However, in the current teaching of marketing courses in many vocational colleges, it is generally inclined to overemphasize theoretical knowledge, which is similar to the "flood irrigation" method, and does not provide sufficient and supporting practical courses and professional counterpart internships. In view of the current situation that the curriculum of marketing major in vocational colleges does not adapt to social development and the actual talent needs of enterprises, combined with the objectives of vocational education and the actual teaching conditions of the school, this paper explores the reform path of marketing curriculum, aiming to realize the deep integration of theoretical courses and practical courses, and form a benign production and learning chain.