The Value Co-creation Mechanism of the "Liaoning Cuisine + Tourism" Model: A Consumer Perspective

Ruijia Sun; Yuxuan Zhang; Zexin Sun

doi:10.54691/wxbhfw37

Authors

Ruijia Sun
Yuxuan Zhang
Zexin Sun

DOI:

https://doi.org/10.54691/wxbhfw37

Keywords:

Liaoning Cuisine; Tourism Integration; Value Co-creation; Consumer Behavior.

Abstract

This paper focuses on the value co-creation mechanism of the "Liaoning Cuisine + Tourism" integration development model.Drawing on the Stimulus-Organism-Response (S-O-R) theoretical framework and the value co-creation theory, the study empirically analyzes the realization path of consumers' participation in this tourism model and constructs a dual mediation theoretical model that incorporates both direct and indirect effects. The research can provide theoretical support and practical guidance for the sustainable development of the "Liaoning Cuisine + Tourism" model.

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