The Impact of E-commerce on Traditional Retail Supply Chains

Abstract

With the rapid development of internet technology, e-commerce has become a significant force in the global business sector, profoundly impacting the operation model of traditional retail supply chains. E-commerce achieves rapid transmission and sharing of information flows through digital means, enhancing the speed and accuracy of order fulfillment and strengthening the capability of data-driven decision-making. The current situation of traditional retail supply chains still faces challenges such as increased complexity in inventory management, coping with fluctuations in customer demand, and the pressure of multi-channel integration. E-commerce drives the transformation of supply chain models towards flexibility, efficiency, and digitization, which can be achieved by adopting flexible inventory models, strengthening supply chain collaboration and digital transformation, and innovating last-mile delivery models. In the future, technology-driven, sustainable development, and meeting the personalized needs of consumers will become the main trends in supply chain development. Enterprises should keep pace with the times, strengthen technological innovation and model innovation, to cope with the rapid changes in the market and build a more efficient, green, and intelligent supply chain system.