Institutional Logics and Digital Transformation: Insights from the Chinese Baijiu Industry

Minghai Liu; Gumporn Supasettaysa; Anong Taiwan

doi:10.54691/h8fb9257

Authors

Minghai Liu
Gumporn Supasettaysa
Anong Taiwan

DOI:

https://doi.org/10.54691/h8fb9257

Keywords:

Chinese Baijiu Enterprises, Digital Transformation, Multiple Institutional Logic, Wuliangye.

Abstract

This study explores the digital transformation (DT) of Chinese Baijiu enterprises, focusing on how institutional logics influence this process. Using Wuliangye as a case study, it examines the stages of DT within China's unique policy environment. Findings reveal that DT in the Baijiu industry unfolds through overlapping stages, where market and government logics interact dynamically. This multi-logical framework provides manufacturers opportunities to influence policies and align strategic priorities, fostering effective DT. The study’s insights offer practical guidance for manufacturing enterprises pursuing DT, especially regarding balancing government support and market demands.

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