The Integration and Practical Exploration of the Digital Marketing Module in the Marketing Curriculum System

Jiaming Shen

doi:10.54691/c0d0a688

Authors

Jiaming Shen

DOI:

https://doi.org/10.54691/c0d0a688

Keywords:

Digital Marketing Module; Curriculum Integration; Teaching Methods; School-Enterprise Collaboration.

Abstract

This paper focuses on the integration and practice of digital marketing module in the marketing curriculum system. The need of integration, including the limitations of traditional marketing courses and the promotion of students' employment competitiveness. This paper deeply discusses the course content, teaching methods and the integration methods of teachers, and introduces the practical exploration measures such as establishing digital marketing laboratory, carrying out school-enterprise cooperation projects and organizing discipline competitions. Through the analysis of the practical results and problems, the targeted optimization suggestions are put forward. At the same time, the introduction of relevant foreign research results, aims to comprehensively and deeply explore the development path of digital marketing module in the marketing curriculum system, so as to cultivate excellent marketing talents to meet the needs of The Times.

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References

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