Research on the Supply-Side Reform of High-Quality Tourism Services under the Background of Cultural and Tourism Consumption Upgrade

Abstract

With the continuous improvement of residents' living standards and the in-depth integration of culture and tourism, the consumption demand of the cultural and tourism market has shown a distinct upgrading trend, shifting from "basic satisfaction" to "high-quality pursuit". High-quality tourism services, as the core carrier of cultural and tourism consumption experience, have become the key to promoting the high-quality development of the tourism industry. However, at present, there are prominent contradictions between supply and demand in China's tourism service market, such as homogeneous supply, inadequate cultural connotation, backward service facilities and insufficient professional quality of practitioners, which restrict the release of cultural and tourism consumption potential. Based on the background of cultural and tourism consumption upgrade, this paper defines the connotation of high-quality tourism services and supply-side reform, analyzes the current situation and existing problems of the supply of high-quality tourism services in China by using relevant data and tables, explores the causes of the problems from the aspects of system, market and industry, and finally puts forward targeted reform paths, aiming to provide theoretical reference and practical guidance for promoting the supply-side reform of high-quality tourism services and realizing the high-quality development of the cultural and tourism industry.