The Impact of Digital Literacy on Entrepreneurial Decision-making among Young Farmers
DOI:
https://doi.org/10.54691/ppczz147Keywords:
Digital Literacy; Young Farmers; Entrepreneurial Decision; Mechanism Analysis; Heterogeneity.Abstract
Under the background of deep integration of digital economy and rural revitalization strategy, young farmers ' entrepreneurship has become a new driving force for county economic development, and digital literacy is a key enabling factor. Based on the data of China Family Panel Survey ( CFPS ) in 2020-2022, this paper takes young rural households aged 18-45 as the research object, constructs a digital literacy index system covering six dimensions such as digital foundation, entertainment and shopping, and uses Probit model and instrumental variable method to empirically test the impact, mechanism and heterogeneity of digital literacy on young farmers ' entrepreneurial decision-making. The purpose of this study is to reveal the internal logic of digital literacy affecting young farmers ' entrepreneurial decision-making, and to provide empirical basis and policy reference for building a support system for young farmers ' digital entrepreneurship and promoting rural revitalization.
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