Research on the Ideological and Political Reform and Practical Path of the "Design Psychology" Course from the Perspective of "Walking Ideological and Political Course"

Abstract

"Design Psychology," as a core elective course in visual communication design, centers on the psychological interaction between humans and design, inherently embodying the "people-oriented" educational core and inherently aligning with the new development philosophy. The current curriculum teaching faces four major shortcomings: fragmented ideological and political elements, a disconnect between theory and practice, a lack of value norms in AIGC teaching, and assessment standards that prioritize professional knowledge over moral education. Based on the teaching practice of visual communication design at our university, this paper takes the five development philosophies as the main thread for layered integration. It constructs an integrated educational path from five dimensions: reconstruction of teaching objectives, embedding of ideological and political elements in course content, innovation of diversified teaching methods, construction of three-tier practice carriers, and improvement of a bidirectional evaluation system, forming a closed-loop teaching model of "concept guidance - classroom integration - practical implementation - effectiveness evaluation." Teaching practice has proven that conducting teaching design based on the five philosophies in a layered manner can break down the integration barriers between professional knowledge and value guidance, achieving the three-in-one educational goal of professional ability, aesthetic literacy, and value shaping. This provides a replicable practical paradigm for ideological and political education in media design courses.