How Do Energy-Intensive Enterprises Achieve Digital–Green Synergy? Evidence from Conch Cement

Tianyu Luo; Xinrong Zeng; Xinran Tuo

doi:10.54691/05ew8310

Authors

Tianyu Luo School of Management, Sichuan University of Science & Engineering, Yibin, China
Xinrong Zeng Professor, School of Management, Sichuan University of Science & Engineering, Yibin, China
Xinran Tuo School of Management, Sichuan University of Science & Engineering, Yibin, China

DOI:

https://doi.org/10.54691/05ew8310

Keywords:

Digital–green Synergy; Digital Transformation; Green Transformation; Energy-intensive Enterprises; Conch Cement.

Abstract

This study examines how digital–green synergy evolves within energy-intensive enterprises through a longitudinal case of Conch Cement. Using annual reports and ESG disclosures from 2016 to 2025, an enterprise-level evaluation system is developed and analyzed with the entropy weight method, coupling coordination model, and longitudinal case analysis. The results show that digital and green transformation followed different trajectories but became increasingly coordinated over time. Green capability developed earlier, while digital capability accumulated gradually and became more deeply embedded in production and environmental management. The transformation can be characterized by three stages: green capability accumulation, digital capability embedding, and digital–green integration. The case further indicates that environmental demands stimulate the adoption of digital technologies, while accumulated digital capability strengthens production control, resource allocation, and green management. These interactions gradually reshape the relationship between digitalization and greening from relatively separate activities into a more integrated capability system. The findings provide an enterprise-level explanation of the evolutionary process underlying digital–green synergy in energy-intensive industries.

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