Design Thinking Empowering Enterprise Technological Innovation: Research on Direction Selection and Efficiency Improvement

Abstract

Against the backdrop of urban renewal and the improvement of human settlement environmental quality, outdoor environmental design enterprises are confronted with practical dilemmas including ambiguous innovation directions, low project R&D efficiency, and disconnection between user demands and technical implementation. Centered on human orientation, design thinking provides methodological support for technological innovation of environmental design enterprises through an iterative closed loop of empathy, definition, ideation, prototyping and testing. Taking the outdoor environmental design industry as the research object, this paper analyzes the internal logic of design thinking applied in enterprise technological innovation, identifies pain points of environmental design enterprises in judging innovation directions and project R&D efficiency, constructs a mechanism for innovation direction selection and an optimization path for R&D efficiency based on design thinking, and conducts verification with practical cases of domestic landscape design enterprises. The research reveals that design thinking enables outdoor environmental design enterprises to identify real user demands, optimize technological innovation tracks, shorten scheme iteration cycles and reduce trial-and-error costs of innovation. It achieves two-way synergy between technological innovation and the on-site implementation of outdoor spaces, and can offer references for the technological upgrading of similar environmental design enterprises.