Exploration of the Development of Cultural IP Brand Image in Liaoshen Region and the Practical Path of Cultural and Creative Teaching in Universities

Abstract

The Liaoshen region has diverse cultural resources such as pre Qing culture, red culture, intangible cultural heritage, and industrial heritage, providing a rich foundation for developing local cultural IP. The current cultural and creative teaching in universities generally faces practical problems such as insufficient utilization of regional cultural resources, disconnection between professional teaching and teacher ethics education, and disconnection between curriculum achievements and industry reality. This article takes the course of "Brand Image Design" as a practical carrier, combined with the practical needs of the development of cultural IP in the Liaoshen region, based on the actual teaching reform of art majors in private universities, analyzes the practical difficulties of integrating regional cultural IP into cultural and creative classrooms, explores the integrated teaching implementation path of "resource mining project driven transformation of teacher ethics and cultivation results", attempts to embed the entire process of developing local IP brand image into the course teaching link, integrate cultural inheritance mission and teacher education responsibility into professional practice, achieve coordinated promotion of professional ability cultivation, ideological and political infiltration of courses, and teacher ethics and style construction, and provide a practical paradigm for the reform of cultural and creative courses in similar universities.