Mechanism for Talent Development and Competency Enhancement in Mainstream Media

Ping Zhang

doi:10.54691/1xhan744

Authors

Ping Zhang AI Digital Media College, Liaoning Communication University, Shenyang, 110136, China

DOI:

https://doi.org/10.54691/1xhan744

Keywords:

Mainstream media, talent development, competency and literacy.

Abstract

As media convergence advances further in depth, the shortage of talent and structural imbalances in mainstream media severely constrain their high-quality development. This paper, based on the functional positioning of mainstream media and relevant planning requirements, analyzes the characteristics of talent transformation from single editorial roles to multidisciplinary competencies. It proposes a talent development mechanism comprising "optimized recruitment, tiered training, practical refinement, and technological empowerment," along with supporting safeguard systems. In line with the demands of the AI era, this framework offers practical pathways to address talent challenges and enhance professional competence.

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References

[1] Zhang, S., & Zhou, M. (2024). One body, two wings, four integrations: Research on new media talent training model under the background of AI. Journal of Changsha University, 38(03), 97–102.

[2] Sun, Y., & Zhang, S. (2024). Analysis of the demand for all-media talents in mainstream media and their training. Media Integration Era, (11), 28–34.

[3] Igniting the "talent engine" - Strategies for the iterative upgrade of mainstream media talents. (2023). Exploration of All-media, (10), 3.