"AI+IP" Dual-Wheel Drive: A Theoretical Framework for Modular Curriculum Reconstruction in Film and Television Education

Abstract

Under the background of the deep penetration of AIGC technology into the film and television industry, the traditional film and television professional courses are faced with structural difficulties such as lagging teaching content, fragmentation of technology embedding, and deviation of tool orientation from the essence of education. This study puts forward the theoretical framework of ' AI + IP ' two-wheel-driven curriculum innovation, with the three design principles of ability progression, horizontal coupling and project-driven, and constructs the four modules of prompt word workshop, AI dynamic narrative, sound and emotion, ethics and textual research, forming a step-by-step training path from technical cognition to the whole process of human-computer collaborative creation, which provides a systematic theoretical reference for the AIGC curriculum reform of film and television major.