LU, Meiling. Innovative Marketing in Luxury Fashion: How Gucci Uses Big Data to Enhance Digital Marketing. Scientific Journal of Economics and Management Research, [S. l.], v. 6, n. 7, p. 1–8, 2024. DOI: 10.54691/rj6ca636. Disponível em: https://bcpublication.org/index.php/SJEMR/article/view/6779. Acesso em: 30 oct. 2025.