Scientific Journal of Economics and Management Research
Scientific Journal of Economics and Management Research (SJEMR) is a monthly online, international, peer-reviewed journal. All articles published are rigorously and fast reviewed meeting the Journal Quality standards. SJEMR is dedicated to publish empirical, academic, theoretical and review research articles that contribute to the practice in economics, management, and related topics. All articles published are rigorously and fast reviewed meeting the Journal Quality standards.
Study on the Spatial Distribution of China's New Energy Vehicle Fleet and Its Influencing Factors
Against the backdrop of the "Dual Carbon" strategy, the new energy vehicle (NEV) industry has become a key driver of China's green and low-carbon transition and the upgrading of its automotive sector. This paper takes China's 31 provinces (autonomous regions and municipalities) in 2017, 2020, and 2023 as the units of analysis. By integrating data on NEV ownership and socioeconomic development, and employing spatial autocorrelation analysis and spatial econometric models, this study investigates the spatial agglomeration characteristics and influencing mechanisms of NEV ownership. The results show that:①the national NEV stock exhibits significant spatial agglomeration characteristics; the global Moran's I index shows an overall upward trend, indicating that the degree of spatial agglomeration is continuously increasing;②the NEV stock displays a distinct pattern of regional imbalance, with high-value areas primarily concentrated in the eastern coastal regions, while the central and western regions lag behind overall, though regional disparities are gradually narrowing;③Regional economic development levels, urbanization levels, permanent resident population size, and per capita disposable income of urban residents all have a significant impact on the number of new energy vehicles in circulation. Among these, the spatial spillover effects of regional economic development levels and resident income gradually strengthen as the industry develops, and the intensity of the various influencing factors varies to some extent across different stages;④As the new energy vehicle industry continues to mature, spatial interconnections among regions are strengthening, and the development of new energy vehicle markets is shifting from localized agglomeration to cross-regional collaborative expansion. Based on this, efforts should be made to strengthen regional coordinated development, refine differentiated support policies, optimize resource allocation, promote the coordinated development of the new energy vehicle industry, and advance the transition to a green and low-carbon economy.
New Energy Vehicle Fleet; Charging Infrastructure; Spatial Durbin Model; Spatial Spillover Effects.
Copyright (c) 2026 Scientific Journal of Economics and Management Research https://creativecommons.org/licenses/by-nc/4.0
Perceptions and Behaviors of Young Adults toward Traditional Chinese Medicine Wellness Centers: A K-Means Clustering Analysis based on Evidence from Shandong Province, China
Against the backdrop of the Healthy China initiative, Traditional Chinese Medicine (TCM) wellness centers, as an emerging service model, have garnered significant attention through the integration of traditional wellness philosophy with modern health management, youth-oriented new products, and innovative marketing methods. Targeting young adults aged 18–34 in Shandong Province, China, this study obtained 388 valid responses via in-depth interviews and structured questionnaires. Employing K-means cluster analysis, respondents were categorized into three groups with low, medium, and high consumption propensity based on 4 dimensions, and corresponding user profiles were constructed. The results reveal that young adults generally experience sub-health conditions and exhibit a contradictory wellness behavior pattern of "simultaneous depletion and remediation," commonly referred to as "punk wellness" (an ironic consumer paradox). Their demand for TCM wellness centers is primarily oriented toward preventive health care but is constrained by cognitive deficits and accessibility barriers. Based on the clustering results, this study proposes targeted recommendations encompassing education and communication, service innovation, and the 4Ps marketing mix to promote the youth-oriented and sustainable development of TCM wellness centers.
Traditional Chinese Medicine (TCM) Wellness Centers; Young Consumers; K-means Clustering; Consumer Profiling; Brand Communication.
Spatiotemporal Distribution Patterns and Prediction of Construction Material Prices in Sichuan Province
Material prices play a decisive role in construction projects. In order to achieve material price prediction in Sichuan, this study focuses on four types of building materials: first-class sawn timber, shale porous bricks, rebar and white cement. By collecting multi-source data such as economy, climate and geography of cities (and regions) at various levels in 2024, an adaptive neural fuzzy reasoning system (ANFIS) model was built, and the training, verification and testing of the model was completed using MATLAB. The results show that the prediction performance of first-class sawn timber and rebar is relatively good, while the prediction accuracy of shale porous bricks and white cement is low. Research shows that the ANFIS model can be used for preliminary price estimation and trend reference for building materials (such as sawn timber and rebar) affected by macro factors, and provide data support for building materials price regulation and engineering cost management in Sichuan Province.
Sichuan Province; Spatiotemporal Distribution; Material Prices; ANFIS Model; Engineering Cost Management.
The Impact of ESG Rating Divergence on Stock Price Synchronicity: Unraveling the Mediating Role of Analyst Dispersion
Based on the sample of A-shared listed companies in China’s Shanghai and Shenzhen stock markets from 2018 to 2023, this paper employs data of the ESG rating from five agencies. It empirically explores how divergence in the ESG ratings influences the stock price synchronicity, with analyst dispersion serving as the mediating factors in the relationship .The estimation outcomes reveal that greater divergence across ESG ratings will lead to a significant increase in the stock price synchronicity. As information intermediaries, analysts can effectively alleviate the noise caused bu divergent ESG ratings, thus exerting a masking effect. The mechanism test indicates that the reduction in stock turnover is also an essential transmission channel through which divergence of ESG ratings excert an impact on the stock price synchronicity. Heterogeneity analysis shows that information environment and market attention constitute a crucial part in the delivery and transmission of ESG information. The paper highlights the necessity of developing an integrated and standardized ESG rating system. Meanwhile, it is necessary to guide the standardized development of the analyst industry, strengthen its role as an information intermediary in order to enhance the efficiency of the capital market.
ESG Divergence; Stock Price Synchronicity; Analyst Dispersion.
How Does Operating Pressure “Penetrate” Risk Identification?
We studied the audit case of ST Dongtong using the fraud triangle model and professional skepticism. The company faced severe operating pressure. This led them to adjust several difficult areas like revenue, R&D capitalization, asset impairment, and subsidies. It was a package of linked adjustments, not one single item. The audit team did not actually skip their checklist. The issue was they did not connect the dots. They took formal files at face value and skipped comparing them to actual cash flows, post-balance events, or basic business trends. By not cross-checking, they lost their skepticism. Auditing high-risk clients means connecting small anomalies. Firms should run deeper checks and know the specific sector to make realistic calls.
Audit Failure; Professional Skepticism; Fraud Triangle Theory.
The Theoretical Mechanism and Reform Path of Fiscal Vertical Imbalance on the Gap between Urban and Rural Areas in Counties
Narrowing the gap between urban and rural areas in counties is the core task of realizing rural revitalization and common prosperity. The vertical fiscal imbalance between cities and counties at the level of the fiscal system is the deep institutional root that leads to the widening gap between urban and rural areas.Based on the theories of fiscal decentralization, fiscal competition, urban-rural dual structure, urban-rural integration development, and feasible ability, this paper constructs a systematic theoretical analysis framework.The study finds that the vertical fiscal imbalance between cities and counties leads to the structural imbalance of basic public service allocation such as education and medical care by strengthening the fiscal pressure of county-level governments and under the superposition of the asymmetry of urban and rural public service supply costs, and ultimately weakens rural residents. The feasible ability to improve income and well-being, thereby solidifying and expanding the multi-dimensional urban-rural gap in the county.This paper further analyzes the correction function of transfer payments in theory and the multiple reasons for their failure in reality, and puts forward some reform paths, such as deepening the reform of the financial system below the provincial level, optimizing the structure of transfer payments, and strengthening the supervision of budget performance. This study provides a new theoretical perspective for understanding the urban-rural gap under Chinese fiscal decentralization.
Vertical Fiscal Imbalance; County Urban-rural Gap; Urban Expenditure Preference; Equalization of Public Services; Feasible Capability.
Research on the Impact of Rural Public Service Supply on the Life Satisfaction of the Elderly
Based on the national micro data of the "China Elderly Society Tracking Survey" (CLASS) in 2023, this article empirically examines the impact of public service supply in rural communities on the subjective life satisfaction of the elderly and group differences. Through the construction of an ordered Logit model and other measurement methods, the study found that: First, the supply of rural public services has a significant and steady positive effect on the life satisfaction of the elderly. This conclusion is still valid after being tested for robustness by the OProbit model and OLS model. Second, heterogeneity analysis reveals that there are significant group differences in the impact of public services. Its effect on improving the life satisfaction of the elderly group with men and spouses is more obvious, while the impact on women and non-spouse groups is statistically not significant. This shows that the current rural public services are based on inclusiveness, and there is a structural imbalance in the welfare effect, and the precise support for vulnerable elderly groups needs to be strengthened. This study provides important empirical evidence and policy inspiration for how to accurately optimize the allocation of rural public services to improve the welfare of all elderly people under the background of the national strategy of rural revitalization and actively responding to population aging.
Public Service Supply; Life Satisfaction; China's Elderly Social Tracking Survey (CLASS); Rural Elderly.
Research on Audit Difficulties and Solution Paths for Wastewater Treatment Projects under the Concession Model
With the policy adjustment of the public-private partnership (PPP) model, the concession model has become a major implementation mechanism for public projects in fields such as wastewater treatment. In operation, such projects face multiple audit difficulties, including insufficient external supervision, incomplete policies and regulations, inadequate performance by both government and enterprise parties, and weak operational control. Risks in the construction stage, such as schedule delay, investment overrun and quality defects, further increase the difficulty of ex post audit tracing and responsibility determination. To address these problems, this paper conducts research from two perspectives. First, it applies the DSR model to systematically analyze the causes of internal and external problems in wastewater treatment concession projects and to reveal the links among the policy environment, operating status and rectification response. Second, it introduces whole-process follow-up auditing and constructs audit focuses and methods covering preliminary preparation, construction implementation, completion settlement and post-evaluation. The findings may provide a reference for standardizing audit practice, preventing hidden debt risks and improving the efficiency of public investment.
Concession; Wastewater Treatment; Engineering Audit; DSR Model; Whole-process Follow-up Audit.
The Impact of the 2016 Agricultural Subsidy Reform on Rural Household Farm Labor Supply: Evidence from China
This study uses nationally representative micro-panel data from the China Household Finance Survey (CHFS) and employs an Intensity DID approach to evaluate the impact of China’s 2016 agricultural subsidy reform on rural household farm labor supply. Following the reform, the number of household members aged 16–65 whose primary occupation was farming increased in areas with a higher agricultural share. The estimated effect is statistically significant among households with more educated household heads and those in non-major grain-producing regions.
Agricultural Subsidy Reform; Rural Household Farm Labor Supply; Intensity Difference-in-Differences; China.
The Impact of Generative Artificial Intelligence on Short Videos Research and Countermeasures
Generative AI is still being iterated and improved. Understanding the overall changes brought by this technology to all walks of life is important for practical work. After the digital environment gradually matures, the overall scale of the short video market continues to expand, various AI tools are being used by an increasing number of people, and many processes in the industry are slowly beginning to change from beginning to end. In terms of daily content creation, such intelligent tools can help creators quickly collect materials and straighten out the entire creative process, but this will also lead to a large number of highly similar works; creators must have their own creative ideas and, step by step, to polish the material at hand, will not make the same content as others. From the perspective of communication scenarios, audiences show greater willingness to engage in interaction, and information circulation channels become more diverse. Personalized recommendation algorithms, together with 5G and other intelligent technologies, have enriched the forms of information dissemination. In terms of information content itself, new technologies have revolutionized the production and circulation of knowledge. Nevertheless, fully verifying the authenticity of online information is difficult, resulting in new shifts in cultural expression and public opinion ecology. Audiences’ viewing experience has significantly improved, while platforms continue expanding their personalized services and online education functions. However, ethical controversies and copyright disputes remain objective obstacles during technology implementation. Regulators need to optimize industrial norms and advance supervision alongside industry self-governance to promote the stable and sound development of the short video industry. The conclusions of this paper can also provide references for subsequent relevant research.
Short Video; Generative Artificial Intelligence; Countermeasures.
Research on the Impact of Environmental Regulation on Corporate Financing Constraints: Evidence from Heavily Polluting A-share Listed Enterprises
Amid China’s pursuit of Dual‑Carbon targets and ecological‑oriented economic growth, the present paper regards the strict enforcement of the revised Environmental Protection Law as a quasi‑natural‑experimental setting. Adopting the difference‑in‑differences (DID) model, this research analyzes the inner causal link between tightened environmental governance and financing obstacles confronting high‑polluting corporations. Empirical findings suggest that nationwide enforcement of the new‑version Environmental Protection Law greatly improves external financing conditions for heavy‑pollution firms and relieves their capital‑raising predicament. A further mechanism test validates that this environmental policy lowers agency expenses and pushes enterprises to standardize information disclosure practices. Such changes reduce information asymmetry between firm insiders and outside investors, and ultimately ease corporate financing limits.This study extends existing theories about environmental governance and micro‑level corporate decisions. It also supplies practical empirical evidence to coordinate ecological administration and sustainable high‑quality economic expansion.
New Environmental Protection Law; Environmental Regulation; Financing Constraints; Heavily Polluting Enterprises.
Study on Full-Cycle Auditing of Government Investment Projects under a Research-Oriented Audit Approach
Government investment projects typically involve substantial capital expenditure, long construction periods, multiple participating entities and risks that may extend across different stages, while traditional ex-post compliance auditing has limited capacity to address these risks in a timely manner. Using the Yibin Municipal Audit Bureau’s full-process audit practice as a case, this paper adopts a single-case study method and draws on publicly available policy documents and materials issued by the audit authority to examine how research-based auditing operates through pre-audit research, in-process supervision and post-audit implementation. The findings show that project pipeline management, risk profiling, in-depth analysis, data screening, mid-term consultation, rectification and the application of audit findings have shifted the focus of government investment auditing from experience-based project selection and ex-post correction towards risk identification, process supervision and governance improvement. The case also indicates that leadership by operational departments, coordination among supporting departments, institutionalised procedures and the application of digital and intelligent technologies are necessary conditions for integrating research-based auditing throughout the lifecycle of government investment projects.
Research-based Audit; Government Investment Projects; Full-process Audit.
The Impact of Artificial Intelligence Technology on Occupational Mobility in China
Based on data from the China Family Panel Studies (CFPS) for 2016–2022, this paper systematically examines the impact of artificial intelligence (AI) technology on occupational mobility in China and its underlying mechanisms. The findings reveal that AI technology significantly promotes occupational mobility among the labor force; for every one-unit increase in AI technology, the probability of occupational mobility rises by an average of approximately 4.90 percentage points. Mechanism analysis indicates that AI technology primarily influences occupational mobility through human capital and income effects: technological progress drives adjustments in the structure of skill demand and facilitates occupational transitions, while income growth increases job attachment, thereby curbing some occupational mobility. Heterogeneity analysis revealed that AI technology exerts a stronger promotional effect on occupational mobility among women, non-agricultural household registrants, young people, and the labor force in central and western regions. Further research indicates that AI technology not only deepens the extent of occupational mobility but also influences its direction and employment perceptions; individuals with stronger digital skills are more likely to achieve upward occupational mobility, though their job satisfaction declines in the short term.
Artificial Intelligence Technology; Occupational Mobility; Human Capital; Income Effect; Employment Perceptions.
Research Hotspots, Frontiers, and Evolutionary Trends of Rural E-Commerce in China: A CiteSpace-Based Analysis
Rural e-commerce has attracted sustained scholarly attention in China as digital platforms, logistics networks, and rural development policies have become increasingly interconnected. Yet the field has expanded so rapidly that its internal structure and changing research agenda are not easily captured through a conventional literature review. This study therefore examines 734 publications retrieved from the China National Knowledge Infrastructure (CNKI) for the period 2016–2025. Bibliometric statistics and CiteSpace visualization are used to analyze publication output, institutional and author collaboration, keyword clusters, citation bursts, and the temporal development of major themes. The findings indicate that the literature grew rapidly during the first half of the period and later entered a stage of slower but more differentiated development. Universities and research institutes remain the principal contributors, although the low-density collaboration networks show that cooperation across institutions and research teams is still limited. Four broad areas dominate the literature: the development and operation of rural e-commerce, its relationship with rural revitalization, its effects on industrial and rural economic development, and the role of digital platforms and supporting technologies. Frontier topics have also changed over time. Earlier studies concentrated on logistics, platform access, poverty alleviation, and development models, whereas more recent work has paid greater attention to development outcomes, regional heterogeneity, digital inclusion, and common prosperity. These changes suggest that research on rural e-commerce in China is moving beyond the description of development pathways toward closer examination of mechanisms, outcomes, and distributional consequences. By linking thematic structure with temporal change, this study provides a clearer account of how the field has developed and identifies several directions that warrant further investigation.
Rural E-commerce; Knowledge Mapping; Research Hotspots; Research Frontiers; CiteSpace.
Reconstruction of PBL-Based Curriculum System for Visual Communication Design in the Context of Government-Industry-University-Research-Application Collaboration
Deepening collaborative education between government, industry, academia, research, and application is the core path for application-oriented universities to enhance talent cultivation quality and serve local industrial development. Currently, the curriculum system of visual communication design in private universities generally faces issues such as insufficient industry adaptability, superficial project-based teaching, loose collaboration among stakeholders, and a single evaluation dimension, making it difficult to meet the demand for composite design talents in local cultural and creative industries. Based on the teaching practice of visual communication design at Liaoning University of Media and Communications, this paper takes PBL (Problem-Based Learning) project-based teaching as the core carrier and explores the systematic reconstruction path of the project-based curriculum system from the perspective of collaboration between government, industry, academia, research, and application. It focuses on four dimensions: curriculum goal reconstruction, modular project content construction, collaborative teaching implementation, and diversified evaluation system construction. The research shows that the PBL curriculum system built on real local projects can break down the barriers between classroom teaching and industrial practice, achieve collaborative improvement in talent cultivation quality, local service capabilities, and teachers' practical levels, and provide a practical paradigm for reference in the reform of design-related courses in private universities.
Government-industry-university-research-application, PBL teaching, curriculum system reconstruction, Integration of industry and education.
The Exploration of the Integration of College English Teaching and Course Ideological and Political Education
Nowadays, with the rapid development of science, technology and economy, there exist new requirements for education, which means that the responsibility of teachers today is not only to teach students professional knowledge, but also to continuously integrate relevant ideological and political content into the course. This is in line with the development needs of current university education because it can not only enrich the teaching content, but also enhance the moral thought of students. College teachers should actively respond to the call of the state, and strive to integrate course ideological and political education into course teaching process properly, in order to achieve the teaching goal of cultivating virtues and morality. Therefore, this paper studies the integration of college English teaching and course ideological and political education. First of all, a brief introduction to the course ideological and political related content. Secondly, it analyzes the advantages of the integration of college English teaching and course ideological and political education. Finally, the paper puts forward the methods of integrating college English teaching with course ideological and political education. The purpose of this paper is to provide some valuable references for college English teachers in their teaching practice by analyzing and exploring the integration of college English teaching and course ideology and political education.
College English teaching, course ideological and political education, integration.
The Cultivation of Critical Thinking in the Teaching Process of College English
As one of the compulsory basic general education courses in China’s higher education institutions, College English focuses on cultivating moral integrity and nurturing talents, and promotes overall improvement in foreign language proficiency and intercultural competence. For College English teaching under the traditional curriculum framework, it is challenging to enhance the critical thinking ability of college students in terms of teaching content, teaching mode, educational goal and resource construction. In light of theories related to critical thinking and its connection with College English teaching, together with current research issues of critical thinking development, the paper suggests five cultivation ways. According to the “Guidelines for the Integration of Ideological and Political Education into Higher Education Curricula”, an education mechanism with comprehensive objectives to practice is formulated, which aims at fostering high-quality talents able to distinguish the cultural differences between China and other countries, objectively analyze the information, communicate Chinese culture, national condition and regional achievements in English, and have critical thinking ability.
Critical thinking ability, College English teaching, innovation ability, information literacy, cultural confidence, teaching strategy, curriculum construction.
Research on Evaluation Method for Rational Layout of Urban Bayonet Devices
The layout of traditional traffic bayonet devices is determined entirely based on manual experience without a systematic quantitative analysis framework. This inevitably leads to persistent problems such as unreasonable resource allocation incomplete monitoring coverage, and redundant equipment deployment. Based on field-collected data of Weifang City, this paper constructs a comprehensive evaluation index system from four dimensions: spatial distribution balance, traffic flow bearing adaptability, facility operation efficiency, and road network coordination adaptability. A hierarchical scientific evaluation model is established by adopting a grid discretization model and the Analytic Hierarchy Process (AHP). The empirical results show that the overall evaluation score of bayonet layout in the study area is 65.2, reaching a "basically reasonable" level, while prominent deficiencies still exist, including insufficient monitoring coverage on main roads and overloaded operation of bayonet facilities on arterial roads. Based on the above analytical findings, a targeted technical improvement scheme for the existing traffic bayonet system is proposed. The research results can provide data support for the integration of stock resources and the site planning of new bayonet devices in the field of urban intelligent transportation, and further promote the construction of basic databases for scenarios such as vehicle license plate recognition.
Traffic bayonet equipment, layout evaluation, spatiotemporal big data, road network coverage, Analytic Hierarchy Process.
Research on the Dynamic Inheritance and Value Transformation of Shenyang's Qing Culture Tourism and Cultural Derivatives from the Perspective of "AI+IP"
Against the backdrop of artificial intelligence becoming deeply embedded in the cultural sector, cultural tourism derivatives have risen to prominence as key instruments for both the living preservation and the economic valorisation of heritage assets. Shenyang, recognised as a principal cradle of Qing civilisation, boasts UNESCO-listed sites such as the Imperial Palace, Zhao Mausoleum, and Fuling Mausoleum. Nevertheless, its Qing‑culture‑oriented tourism merchandise has long been plagued by pronounced homogenisation, insufficient symbolic decoding of cultural elements, and a modest level of digital integration. Employing the “AI + IP” paradigm as its analytical lens, this paper offers a comprehensive examination of the extant conditions and prevailing challenges confronting Shenyang’s Qing‑culture derivatives. In response, it articulates strategic avenues along three axes: the digital consolidation of Qing‑culture IP, design innovation driven by AI capabilities, and value enhancement through the synergetic fusion with tourism scenarios. The central contention is that AI technology not only underpins the retrieval, semantic translation, and dissemination of Qing‑culture IP, but also forges a robust conduit between “living inheritance” and “value realisation.” In doing so, it enables Shenyang’s Qing‑culture derivatives to evolve from a mere transposition of symbols toward a substantive reconstruction of cultural meaning.
AI+IP, Qing culture, cultural tourism derivatives, dynamic heritage, value transformation, Shenyang.
Gender ideological clash is not inevitable, but it is occurring because the same social change is experienced as different psychological threats by men and women. Politics for many young women is emerging as a language of safety, autonomy and incomplete equality for their bodies. The same changes for many young men can manifest as no longer feeling recognized, unstable status and financial insecurity. This is not to say that women's fears and men’s grievances are morally on a par. It’s a psychological reason: ideology can arise out of what people emotionally mean by the term “social change.” Equality that is enjoyed by one group and not yet by the other feels like protection to the first group and less security to the latter, and leads not only to disagreement. It is a conflict over what reality feels like. Education, age, and media exposure are important, but they cannot fully account for why the same event may be interpreted as liberation by one group and humiliation by another. A psychological explanation must address what is threatened, protected or confirmed in the sense of self of individuals in regard to the social change.
Gender ideological gap, political polarization, social media, status anxiety, gender politics.
Creative Subjectivity Reconstruction in Experimental Animation Education under Generative AI: Evidence from Private Universities in Liaoning, China
With the widespread use of generative artificial intelligence in the field of visual creation, the creative logic and teaching mode of experimental animation have changed profoundly. The old people-oriented creative model is gradually being replaced by a new human-artificial intelligence collaboration model, and as a result, a series of problems have arisen in the construction of creative subjectivity, the definition of originality and the reform of teaching evaluation standards, etc. Experimental animation teaching is the subject of this paper; under the background of the development of generative artificial intelligence, a corresponding teaching mechanism will be constructed from the perspective of creative subjective reconstruction. Based on the above analysis of theory, teaching practice and case studies, it is hoped that modifications in the subjection of individuals during the creation process of AI-driven experimental animation can be revealed; according to this, suitable teaching countermeasures will be proposed.
Generative AI, experimental animation, creative subjectivity, semiotics, teaching mechanism.
The Impact of "Seeding" Content Features on Purchase Conversion of New Consumer Brands on Xiaohongshu
The practice of "content seeding" on social e-commerce platforms has been identified as one of the most crucial tactics in acquiring users for emerging consumer brands, but limited fine-grained empirical insights into the impact of specific content attributes on purchase conversion behaviors still exist. Following the theoretical perspective of the Elaboration Likelihood Model (ELM), this paper dissects the content features of seeding notes on Xiaohongshu into two dimensions, namely, informational features and emotional features, and then explores their impacts on purchase conversion behaviors, while examining the moderating role played by user interaction level and brand awareness as boundary conditions. Data were collected from 2,200 seeding posts released in 2024 and involving 15 emerging consumer brands in three categories of products. The measurements of content attributes were obtained based on the application of natural language processing and manual content coding methods, and statistical hypotheses were tested using hierarchical multiple regression models. The findings show that information attributes and emotion attributes have significantly positive impacts on purchase conversion metrics, among which information attributes have a higher impact. User interaction level positively moderates the conversion impact of informational features but is insignificant in moderating the conversion impact of emotional features. Compared with high-awareness brands, low-awareness brands display more sensitivity to information attributes and emotion attributes in terms of purchase conversion.
Seeding content, content features, purchase conversion, new consumer brands, Xiaohongshu, elaboration likelihood model.
Mechanism and Theoretical Construction of the Educational Model Designed for "Three Integrations" in Talent Cultivation
Against the dual backdrop of generative artificial intelligence and the deepening integration of industry and education, design education in local universities faces the triple dilemmas of superficial application of intelligent technology, superficial collaboration between industry and education, and formalized cultural inheritance. There is a clear disconnect between talent cultivation, local industry needs, and the mission of cultural inheritance. The "Three-in-One Education" design education model, with AI empowerment, cultural soul-casting, and local innovation as its core pillars, constructs a coupled operation mechanism to solve the problem of education that separates the three elements. This paper systematically deconstructs the internal operation logic of the model, combines theories such as constructivism and embodied cognition to complete theoretical construction, refines core theoretical components, and verifies its dual effectiveness of education and industry through local cultural and creative projects. Research shows that this model achieves collaborative improvement in talent cultivation, cultural innovation, and local services through a closed-loop system, providing a replicable theoretical paradigm and practical reference for the high-quality development of design education in private universities.
Three-in-One education, design education, local cultural innovation, theoretical construction.
Stability-Preserving Iteration: How Mature Companies with Stable Customer Bases Manage Innovation
This paper discusses how mature enterprises can promote product and service innovation without destroying the existing customer relationship in a relatively stable market environment and high customer loyalty. Different from the previous innovation path that emphasized fast trial and error and minimum viable product (MVP) in a high uncertainty environment, this paper puts forward the concept of "stability-preserving iteration", emphasizing that enterprises need to adopt more prudent and structurally matched innovation methods under the conditions of low external fluctuation and high internal path dependence. Based on the case analysis of Barnes & Noble, this paper puts forward four key mechanisms: localization matching, form consistency change, first removing friction and then adding function, and selective digital complementarity. It is found that these mechanisms help enterprises to achieve gradual upgrading while maintaining brand consistency, thus reducing the risk of customer churn. This paper provides a new theoretical perspective and practical enlightenment for the innovation strategy of mature enterprises.
Stability-preserving iteration, mature firms, innovation strategy, customer loyalty, incremental innovation.
Research on the Reconstruction of the Practical Teaching Model of Digital Intelligence Empowerment-driven Applied Undergraduate Ideological and Political Courses
The rapid development of digital intelligence technology is profoundly changing the form of education and teaching in colleges and universities, and also provides new conditions for the practical teaching reform of applied undergraduate ideological and political courses. Applied undergraduate colleges and universities undertake the important task of cultivating high-quality applied talents. The practical teaching of ideological and political courses should not only serve the value guidance, but also respond to the actual needs of students' professional growth, social cognition and practical ability improvement. At present, there are still phenomena such as goal generalisation, content dispersion, single scene, and lagging evaluation in traditional practical teaching, which affects the effectiveness of ideological and political courses. Under the background of digital intelligence empowerment, we should rely on big data, artificial intelligence, virtual simulation, digital resource platform and other technical means to promote the systematic restructuring of practical teaching goals, content, scenarios and processes, and form a more open, collaborative, accurate and dynamic practical teaching model. By improving the top-level design, platform construction, collaborative education and quality evaluation mechanism, we can further improve the relevance, participation and educational effectiveness of practical teaching of applied undergraduate ideological and political courses.
Numerical intelligence empowerment, applied undergraduate, ideological and political course, practical teaching, teaching model restructuring.
Ad Hoc Arbitration in China’s Pilot Free Trade Zones: Institutional Pathways for Cross-Border Corporate Financial Disputes
China’s Pilot Free Trade Zones (PFTZs) have served as critical testing grounds for institutional innovation, including the pilot implementation of ad hoc arbitration-a globally prevalent dispute resolution mechanism long absent from China’s formal legal framework. The revised Arbitration Law of the People’s Republic of China (effective March 1, 2026) formally recognizes ad hoc arbitration for foreign-related disputes among enterprises registered in PFTZs and Hainan Free Trade Port, marking a pivotal step toward aligning China’s arbitration regime with international norms. This paper examines the institutional foundations, practical operations, and adaptation pathways of ad hoc arbitration in China’s PFTZs, focusing on its suitability for cross-border corporate financial disputes. Through comparative analysis of institutional frameworks, empirical data on arbitration cases, and case studies of pilot practices, it identifies core challenges-including legal ambiguity, procedural uncertainty, and enforcement risks-and proposes a structured institutional construction path. The findings argue that ad hoc arbitration, when tailored to China’s legal and financial context, can enhance the efficiency, flexibility, and international competitiveness of cross-border financial dispute resolution, supporting high-level opening-up and the development of China’s international financial arbitration system.
Ad hoc arbitration, pilot free trade zones, cross-border corporate financial disputes, institutional construction, Arbitration Law.
Research on the Optimization of Interior Design for Green Smart Residential Buildings from the Perspective of High-quality Human Settlements
Against the background of the transformation and upgrading of China's housing industry and the "Dual Carbon" strategy, the Ministry of Housing and Urban-Rural Development has advocated the construction of high-quality residential buildings with safety, comfort, green development and smart technology. Conventional residential interior design merely focuses on visual aesthetics, while systematic ecological planning and integrated intelligent control are often neglected. Taking high-quality human settlement as the starting point, this paper follows the dual development goals of improving people’s livelihood and upgrading the construction industry. It identifies diversified residential demands in the new era and establishes an integrated design framework combining low-carbon green technology and smart human settlement systems. Optimization strategies are put forward in three aspects: spatial functional layout, ecological environment construction and whole-house intelligent linkage. Finally, this paper summarizes the upgrading trend of contemporary residential interior design. The research conclusions can provide theoretical support for the refined decoration of commercial housing and indemnificatory housing, and promote the popularization of green and smart residential projects.
High-quality human settlements, green smart residence, interior design, low-carbon renovation, smart home.
Digital Disclosure of ESG Information, FinTech Supervision and Corporate Financing Costs
Against the background of digital transformation of corporate sustainable governance and financial regulatory upgrading, this paper takes Chinese A-share listed companies from 2018 to 2023 as the research sample to explore the impact of ESG digital disclosure and FinTech supervision on corporate financing costs. Based on information asymmetry theory and principal-agent theory, this paper sorts out the dual theoretical mechanism of ESG digital disclosure reducing financing costs and the moderating effect of FinTech supervision. Using panel data models, descriptive statistical analysis and fixed-effect regression tests, the empirical results show that high-quality ESG digital disclosure significantly inhibits corporate financing costs; strengthened FinTech supervision optimizes the information transmission environment of the capital market and further amplifies the cost-reduction effect of ESG digital disclosure. Heterogeneity analysis indicates that this moderating effect is more prominent in non-state-owned enterprises and heavy-polluting industries. This study provides empirical support for enterprises to accelerate digital ESG disclosure and regulators to improve FinTech supervision systems, and helps to reduce corporate financing constraints and optimize capital market resource allocation.
ESG digital disclosure, FinTech supervision, corporate financing cost, information asymmetry, panel fixed effect model.
Research on the Ideological and Political Reform and Practical Path of the "Design Psychology" Course from the Perspective of "Walking Ideological and Political Course"
"Design Psychology," as a core elective course in visual communication design, centers on the psychological interaction between humans and design, inherently embodying the "people-oriented" educational core and inherently aligning with the new development philosophy. The current curriculum teaching faces four major shortcomings: fragmented ideological and political elements, a disconnect between theory and practice, a lack of value norms in AIGC teaching, and assessment standards that prioritize professional knowledge over moral education. Based on the teaching practice of visual communication design at our university, this paper takes the five development philosophies as the main thread for layered integration. It constructs an integrated educational path from five dimensions: reconstruction of teaching objectives, embedding of ideological and political elements in course content, innovation of diversified teaching methods, construction of three-tier practice carriers, and improvement of a bidirectional evaluation system, forming a closed-loop teaching model of "concept guidance - classroom integration - practical implementation - effectiveness evaluation." Teaching practice has proven that conducting teaching design based on the five philosophies in a layered manner can break down the integration barriers between professional knowledge and value guidance, achieving the three-in-one educational goal of professional ability, aesthetic literacy, and value shaping. This provides a replicable practical paradigm for ideological and political education in media design courses.
New development concept, design psychology, visual communication, ideological and political education in curriculum, educational path.
Research on the International Coordination Mechanism of Data Jurisdiction and Corporate Cross-Border Compliance in the Context of the Digital Economy in China
Cross-border data flow has become the fundamental link for promoting the development of global digital trade in the era of the digital economy. Since there is no international coordination mechanism for data jurisdiction, China cannot join the world system of data governance. This paper takes the international coordination of data jurisdiction as its subject, defines key concepts, analyzes conflicts and causes in China’s cross-border data flow jurisdiction, and based on international practices, proposes a path for building China’s international data jurisdiction coordination mechanism by “adhering to core principles-building a three-dimensional coordination mechanism-improving supporting measures.” Finally, it addresses enterprise compliance needs by proposing compliance strategies for different markets and enterprise sizes to reduce the cost of cross-border compliance, help China maintain data sovereignty, and engage in deep participation in global data governance, thereby promoting high-quality development of the digital economy.
Data jurisdiction, international coordination mechanism, cross-border data flow, corporate compliance.