Study on the Influence of the Value Conveying of Emoticons in Mobile Chat Tools on Users' Motivation and Intention: a Case Study of Middle-aged and Elderly Wechat Users

Mengjun Huang

doi:10.54691/sjt.v4i11.2952

Authors

Mengjun Huang

DOI:

https://doi.org/10.54691/sjt.v4i11.2952

Keywords:

Middle-aged and Elderly; Emoji; We Chat.

Abstract

In this study, Wechat, China's mainstream social software, was chosen as the media, and through the combination of online and offline surveys, this study conducted a questionnaire survey on WeChat emoticon users over 45 years old, so as to explore the impact of the value conveyed through WeChat emoticons on the motivation and intention of middle-aged and elderly users. First of all, this study conducted the research through the combination of literature research and interviews. Through online questionnaire distribution and offline face-to-face interviews, the researcher modified the items of the pre-test questionnaire, constructed 6 dimensions with 18 evaluation indicators, collected 326 valid questionnaires, and conducted data analysis through SPSS. By building a structural equation model, this study explored the factors affecting the usage intention of WeChat emoticons of middle-aged and elderly users. The results show that there is a significant positive correlation between the four variables. Based on the research findings, this study makes several suggestions to provide reference for the design of emoticons for middle-aged and elderly users in the future.

Downloads

Download data is not yet available.

References

Randall E Schumacker, George A Marcoulides. Interactionand Nonlinear Effects in Structural Equation Modeling[M]. Taylor and Francis:2019.

Kenneth A Bollen, Albert Maydeu-Olivares. A polychoric instrumental variable (PIV) estimator for structural equation models with categorical variables[J]. Psychometrika, 2017,72(3):309-326.

Sasidharan,S ,Lukose,P.J,Komera,S. Financing Constraints and Investments in R&D: Evidence From Indian Manufacturing Firms. The Quarterly Review of Economics and Finance,2014,(2).

Kramer K, Dedrick. Dell Computer: Organization of a Global Production Network, Irvine.CA: CRITO working paper, 2021.

Choih , Kimsh,Lee,J. Role of Network Structure and Network Effects in Diffusion of Innovations. Industrial Marketing Management, 2020,(3).

WOOLLEY K,RISEN J L. Closing your eyes to follow your heart: avoiding information to protect a strong intuitive preference[J].Journal of personality and social psychology,2018,114 (2) : 230-245.

STEVENS J. Applied multivariate statistics for the social science [M]. Mahwah,N J: Lawrence Erlbaum, 1996: 98.

MARLOW L A V,FERRER R A,CHORLEY A J,et al. Varia-tion in health beliefs across different types of cervical screening non-participants[J]. Preventive medicine,2018,111 (6) : 204-209.