Financial and Operating Strategies Analysis: Kweichow Moutai Ltd

Junxi Chen

doi:10.54691/bcpbm.v44i.4967

Authors

Junxi Chen

DOI:

https://doi.org/10.54691/bcpbm.v44i.4967

Keywords:

Kweichow Moutai; Fundamental Analysis; Multiple Valuation; SWOT Analysis.

Abstract

Thanks to its exceptional branding recognition, Kweichow Moutai Ltd. manages to retain its upside potential in boosting the enterprise value over the years. As the pioneer in displaying the strength of domination over the consumer beverage market in one of the largest economic entities in the world, the evaluation of the cooperation in its financial and operating strategies provides significant visions to investors. Hence, this paper is designed to analyze the fundamental layers of the enterprise in terms of its overall operational healthiness by going through its financial statements and conducting the SWOT analysis, in addition to providing a quantitative analysis in estimating the enterprise’s stock value by using multiple valuations. After a series of analysis, this paper acknowledges the state of the enterprise as the industry giant known for its superb profitability growth, but also finds operational healthiness issues that are hard to oversee.

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